LBMA Podcast: Walkbase and Samsung Team up for In-Store Analytics, Localistico Makes Location Easier for SMEs

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Localistico makes location easier for SMEs; Walkbase and Samsung team up for in-store analytics; Amazon creates its own Uber for packages with “Flex;” Air Tailor on-demand alterations; Nescafé and Google partner for 360-degree virtual reality experience; Rentrak and comScore merger; Member news from Best Buy; Google; Foursquare and OpenTable; and Virgin and Netflix; plus, Beacons for Good.

Top Stories of the Week:

1. Making location easier for SMEs with Localistico 10:25
2. Walkbase and Samsung team up for in-store analytics 12:40
3. Amazon to create its own Uber for packages with “Flex” 14:47
4. Air Tailor — on-demand clothing alteration service 20:35
5. Nescafé and Google partner for 360-degree virtual reality experience 24:40

Resource: Beacons for Good 29:15

LBMA Member News:

1. Best Buy to test Chloe the robot 33:00
2. Google to acquire Jibe 35:38
3. Foursquare adds one-button OpenTable integration 36:57
4. Rentrak and comScore merger 37:52
5. House of Cards airplane with Virgin and Netflix 39:27