Will Social Media Give TV a Run for Its Money in the 2016 Election?

“Politicians already know that an election can hinge on specific regions and using social media to listen and engage in those areas can have a significant impact on the voting outcome,” says Phil Harris, CEO of Geofeedia.

Where Do My Friends Fit Into My Local Search?

The social graph alone won’t be a silver bullet for local. It’s just not big enough. And its value to local is overstated. My friends are great for party pics and snappy news feed dialogue — they don’t yet excel at plumber reviews.

Street Fight Daily: Google’s Home Services Features Are Live, How Effective Are Digital Coupons?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Plunges Into Home Services Market (Wall Street Journal)… Pitt Study Finds Location-Based Marketing a Mixed Bag (Pittsburgh Post-Gazette)… Our Marketplace Obsession and Bubble (TechCrunch)…

Case Study: Georgia Candy Shop Manages Off-Site Sales with Mobile Tools

Having a product as small and portable as chocolate candy gives M Chocolat’s owners the freedom to sell outside their brick-and-mortar store. The sisters often use food festivals, local races, wine shops, and gourmet specialty stores to find new customers.

Openings and New Hires at LivingSocial, GrubHub, and RetailNext

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Borrell Associates ups its research director, eBay names a new CMO, and RevMob appoints a co-CEO.

LBMA Podcast: Sensewhere Partners With Tencent, DoubleDutch Raises $45M

On the show: Wrapify wants to pay you when you drive your car; Latis works on smarter notifications; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; and ClearChannel promotes Humans TV show in airports.

Street Fight Daily: Square Introduces Mobile Appointments, SF Wants Uber’s Data

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Here’s Why Square Appointments for Mobile is a Big Deal (The Next Web)… SF Seeks Uber Data as Company Touts Commitment to Urban Transit (Recode)… Blink and You Miss It: How Brands Can Capture an Audience in Seconds (Linkedin Pulse)…

How Hospitality Brands Balance Global and Local in Their Marketing

Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. So how should global hospitality brands manage this split?

LION’s DeRienzo: Programmatic Ads Will Be Part of ‘Indie’ Future

Matt DeRienzo, the interim executive director of the Local Independent Online News publishers ‘ association, is getting ready for what looks like a strong annual conference in Chicago this fall. We caught up with him to talk a bit about the state of “indie” local publishing.

Street Fight Daily: Android Pay Launch Date Still Unknown, PlaceIQ Bridging Online-Offline

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Contrary To Reports, Android Pay Not Launching This Week (TechCrunch)… Let’s Get Physical: PlaceIQ Chips Away At Online/Offline Attribution (AdExchanger)… Succeeding In Mobile Advertising: The Journey Begins (Marketing Land)…

Street Culture: SweetIQ Empowers Employees to Drive Independent Progress

Non-structured employee bonding opportunities help provide a new perspective on topics that have often already been discussed at length in meetings and via email. Sometimes the best results happen naturally as employees form relationships with each other outside of work.

Why Mobile Could Make or Break Your Back-to-School Campaign

The school year is right around the corner, which means that back-to-school shopping is already in full swing. Aside from the holidays, back-to-school is the second-largest selling season, so if retailers are not participating, they’re missing out. To be successful this school year, you need to know what trends are affecting how consumers are finding […]

Street Fight Daily: Amazon Tests Restaurant Deliveries, Etsy Highlights Local SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is Quietly Testing a Plan to Take On GrubHub (Business Insider)… Etsy’s Updated Mobile App Lets You Locate Local Artisans (The Next Web)… Lyft Kills Off HotSpots as Uber Launches Copycat ‘Smart Routes’ Service (Recode)…

Moasis Debuts New Ad Platform, Seeks to Connect With Consumers’ Context

Today the company is debuting Moasis for Advertisers, which promises a one-stop shop for collecting and predictively analyzing valuable location-related data like weather, nearby events, and traffic. “Programmatic and mobile are virtually synonymous today,” said Moasis CMO Eric Nielsen.

Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow

More and more local businesses are turning to Facebook to launch hyperlocal ad campaigns. And for good reason — the company has greatly enhanced its SMB ad offerings in the past year. As a relatively young ad medium, though, Facebook hasn’t really mastered the game yet.

Street Fight Daily: Yelp CEO on Google’s ‘Search Monopoly,’ In-Depth Look at Jet

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Goes After the App Interstitial: Protecting Consumers or Its Own Search Monopoly? (Search Engine Land)… Investors Have Poured More Than $220 Million Into This Man’s Plan to Beat Amazon (Business Insider)… Uber is Laying the Groundwork for Perpetual Rides in San Francisco (BuzzFeed)…

INFOGRAPHIC: The Complex SMB Marketing Ecosystem

As the head of digital strategy for a broadcaster operating local TV stations, I’ve been challenged to clearly understand the digital marketing space from an SMB perspective. So I’ve developed a chart, both to enhance my understanding and to assist SMBs in identifying potential suppliers.

‘Indie’ Times of San Diego Marches Northward With Twin Site in Metro L.A.

Digital media vet Chris Jennewein left Patch after the Aol sale, and returned to San Diego to launch the independent Times of San Diego. He is now a direct competitor to the Union-Tribune, and has started a twin regional site called MyNewsLa.com.

Street Fight Daily: Why Uber Won’t Go Public For More Than a Year, The Disappointment of Zulily

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Uber Is Waiting to IPO (Inc.)… The Largest E-Commerce Acquisition Ever Is Actually a Disappointment (Recode)… In-Store Personalized Digital Display Pushes Purchases (eMarketer)…

Why Social Recommendations Are Vital for Local Online Marketplaces

There can be little disagreement that building a word-of-mouth platform is difficult. But if social recommendations are the gold standard, why should we expect users to pick solutions that provide the convenience of scheduling and booking but lack the trust of word-of-mouth?