Commentary

What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

by Lynn Tornabene Share this  
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HTML5 allows marketers to do more with online display ads than they were able to do before. They can add functionality and interactivity, filling their ads with content and creating something akin to a mini-website delivered across the web.

News & Analysis

Openings and New Hires at Yelp, HubSpot and NOMi

by Geoff Michener Share this  
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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. In this week’s column, Google scoops up a bunch of Homejoy staffers, a biz dev job at Vistar Media, and Gannett is looking for a VP of sales.

News & Analysis

LBMA Podcast: UberMedia’s Location Visit Optimization, Carmakers Buy Nokia’s HERE

by Asif Khan Share this  
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On the show: The world’s first virtual reality theme park; the world’s first artificially intelligent ad; MotorMood’s emoticons for drivers; xAd’s Global Location Snapshot; Nordstrom’s rooftoop Instagram installation, and more.

News & Analysis

Street Fight Daily: Groupon’s Food Delivery Service, The Missing Online-Offline Link in Retail

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon Challenges GrubHub and Yelp With 10% Off All Delivered Orders (Adweek)… The Missing Link Between Shopper Marketing And E-Commerce (Marketing Land)… A Fragile Moment for Big Media (Recode)…

News & Analysis

6 Ways Wearables Will Enhance the Shopping Experience

by Stephanie Miles Share this  
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In order to take full advantage of the data that wearables provide, businesses need to give consumers a reason to share. Here are six examples of ways that wearables can be leveraged to enhance the shopping experience for customers at brick-and-mortar stores.

News & Analysis

A Deeper Look at ‘Michele’s List’ of Independent Local News Sites Reveals a Gloomier Picture

by Tom Grubisich Share this  
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After taking a second, closer look at “Michele’s List,” I’m more worried about independent community news sites. I was surprised to see that more than half of them generate only $50,000 or less in revenue, hardly enough to run a “Ramen-noodle”-type operation.

News & Analysis

Street Fight Daily: Google Tests Home Services Ads, StubHub and Uber Pair Up

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market (Search Engine Land)… StubHub Now Lets You Request an Uber Ride So You’re Never Late to an Event (The Next Web)… How Apple’s Embrace of Ad Blocking Will Change Native Advertising (Digiday)…

News & Analysis

Placed Builds Out Attribution Platform, Connecting Store Visits to Dollars Spent

by Nicole Spector Share this  
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Location-based analytics provider Placed is looking to prove that mobile ads have the power to drive sales. The company today unveiled a new tool that collects data on whether consumers bought anything at a store for which they saw a mobile ad, and how much they spent.

Sponsored Content

Sponsored Content: 6 Strategies for Success in Social Media

by The Editors Share this  
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Business owners should be developing comprehensive social marketing strategies. Those merchants who haven’t taken the first step by creating Facebook pages and Twitter accounts for their businesses are losing out on customer loyalty, as well as new opportunities for growth.

News & Analysis

Q2 Earnings: Mobile Users Driving Yelp’s Growth, Levchin Resigns From Board

by April Nowicki Share this  
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“Consumers are turning to apps for everything,” said Jeremy Stoppelman, the company’s chief executive said on the company’s quarterly earnings call Tuesday. He said that the company’s executive team is guiding Yelp toward a revenue stream composed mainly from localized advertising.

News & Analysis

Street Fight Daily: Yelp Shares Drop After Q2 Miss, Google’s Location Hours Feature for Mobile

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Drops 14% After Reporting Profit Miss In Q2 On Stronger-Than-Expected Revenue Of $133.9M (TechCrunch)… Google Now Featuring a Location’s Popular Hours on Mobile Devices (Blumenthals)… New Breed of Digital Publishers Just Say No to Ad Tech (Wall Street Journal)…

Commentary

The Future of Retail: ‘In-Store Mode’ and In-Aisle Payments

by Mike Boland Share this  
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Wouldn’t it stand to reason that higher receptivity to promotional messaging comes when consumers are truly in buying mode. And wouldn’t the probability of that mode be greatest when someone is in-store, as opposed to browsing Instagram on their couch?

News & Analysis

6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

by Stephanie Miles Share this  
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Being able to attribute offline marketing to in-store sales closes the loop for retail marketers and generates a better understanding of how various factors can impact sales.

News & Analysis

Street Fight Daily: Stripe Scores Major Funding and Visa Partnership, eBay Shutters Delivery Service

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stripe, Digital Payments Start-Up, Raises New Funding and Partners With Visa (New York Times)… eBay is Killing Its Local Delivery Service and Specialized Apps (The Next Web)… Why PayPal’s Independence Will Have A Huge Effect On Your Business (Forbes)…

News & Analysis

Technical.ly Finds Big Revenues in Niche Markets Along the Mid-Atlantic

by Tom Grubisich Share this  
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Growing quickly in five different cities along the Northeast Corridor, Technical.ly focuses its content and events on local tech startups and the personalities driving them. Its substantial revenues have put the company among the top “indie” hyperlocals.

Sponsored Content

Sponsored Content: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

by April Nowicki Share this  
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Members of the wholesale retail chains Sam’s Club and Costco swear by the low costs that come with buying in bulk, and locations cater their offerings to the local market. But these two companies could take a fresh look at their branding strategies and interactions with customers.

Commentary

Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

by Parag Jain Share this  
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The recent California Labor Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.”

News & Analysis

Street Fight Daily: Square IPO Looms, Amazon Plans Drive-Up Grocery Stores

by The Editors Share this  
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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square’s Filing Turns Talk to Dorsey’s Juggling Skills (New York Times)… Amazon Planning Drive-Up Grocery Stores (Silicon Valley Business Journal)… Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 (eMarketer)…

Commentary

So How Do We Define a ‘Small Business’ Anyway?

by Mo Yehia Share this  
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Small businesses pack a big punch when it comes to the economy. A working definition that most people and corporations can agree on would aid market interpretations, statistical analyses, and, of course, make it simpler for advertisers to reach the right audience.

News & Analysis

Raise Report: New Funding for AdYapper, Cinarra Systems, Granular

by Joseph Zappa Share this  
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Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include big votes of confidence for JetSmarter, SuperAwesome, and Made.com.

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