Sponsored Content: Shift Gears with Mobile Media Summit for the 4th Annual “Cars and Stars” Event
Sponsored Content Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, is returning home to Los Angeles on April 7 for the city’s biggest mobile-industry gathering at the Beverly Hills Hotel. The focus at the fourth-annual show will be on mobile marketing in the automotive and entertainment industries. ”Major […]
Street Fight Daily: Pinterest’s $11B Valuation, Google Now Opens Up
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Pinterest Raises $367 Million, Pushing It Past $1 Billion Raised In All (TechCrunch)… An Open Google Now Is About To Make Android Super Smart (Wired)… Google Maps Upends Primary Data Suppliers – YP.CA Is Out (Blumenthal)…
#LDS15 VIDEO: The Potential — And Pitfalls — Of Beacon Marketing
It’s not just about the product or service anymore — retailers must support a positive shopper experience across different channels in order to compete. During a panel at Street Fight’s Local Data Summit in Denver, experts discussed the need to address a new consumer journey where consumers move fluently between the digital and physical worlds…
Street Fight Daily: Square Kills Order, Facebook Buys The Find
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… .Square Kills Square Order, the Food Pickup App That Was Square Wallet 2.0 (Recode)… Facebook Acquires Shopping Search Engine, TheFind (Marketing Land)… Snapchat Launches Local Channel for New Yorkers (AdWeek)…
Former Kozmo CTO: There’s Froth in the Local Delivery Market
Street Fight recently caught up with Chris Siragusa, CEO of Max Delivery — who also happens to be the former CTO of Kozmo.com, a failed food delivery startup which came to epitomize dot-com era excess. Here, Siragusa talks about what’s changed in delivery since the 2000s and why he thinks things will turn out differently this time around…
Street Fight Daily: GoDaddy Resumes IPO Push, Google’s Local “Snack Pack”
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…All systems go for GoDaddy IPO (Street Fight)… Google Local Pack Displaying Logos In Web Search Results (Search Engine Land)..
You Don’t Have to Geotag Your Tweets to Give Away Your Location (Observer)…
ReachLocal CEO: Digital Ad Industry Has a ‘Very Poor Reputation’ Among Small Businesses
Turnarounds take time — and no one is more aware of the challenges than Sharon Rowlands, who took the helm at ReachLocal almost a year ago. In an interview with Street Fight, Rowlands talks why she thinks ReachLocal is not the only company in small business marketing industry with brand problem, fixing the sales culture in local, and the need to move beyond top-line thinking.
The Long Tail of Call Analytics
This is the fourth and final article in a series sponsored by Telmetrics focusing on the acute problem of attribution in mobile. To view previous articles in the “After the Click” series, click here. You can also click here to view the company’s talk at Street Fight Summit on the topic. The old problem of […]
How a Vermont Site Bested 2 Dailies and Weekly — 2 Years After Launch
In the “Northeast Kingdom” of Vermont is Orleans County. Orleans has a population of only 27,169, but it is the location of a four-way competition among community news publishers — digital and pure play. The newest competitor is the pure-play independent Newport Dispatch, which, in less than two years, has captured the biggest digital audience in Orleans…
Street Fight Daily: Lyft Raises $530M, Google’s New Stores
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Lyft Has Raised $530 Million In Series E Funding Led By Rakuten, Is Now Valued At $2.5 Billion (TechCrunch)… Local “Google Shops” Present New SMB-AdWords Opportunity (Local Search Insider)… Square Buys Payment Hardware Maker Kili Technology (ZDNet)…
Mobile Has a Fragmentation Problem — Here’s the Technology That Could Fix It
More than a decade ago, Google solved one of the most frustrating characteristics of the web: its fragmentation. Now, the mobile industry faces an even more striking crisis as mobile users spend more and more time in array of applications. The San Francisco-based URX is one of handful of companies using web crawlers to index the information within applications and allowing developers to find and link to content in other applications.
Street Fight Daily: Facebook’s New Listening Tool, Starbucks Orders Ahead
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Are Facebook Users Talking About? Advertisers Can Now Find Out. (Recode)… Starbucks Expands Mobile Ordering (TechCrunch)… Google Accidentally Reveals Its Own Mobile Events App (TechCrunch)…
#LDS15 Gil Elbaz: Location Isn’t Just Where You Are
“Location isn’t just where you are,” Gil Elbaz, chief executive at Factual, said during a fireside chat with Street Fight co-founder Laura Rich at Local Data Summit in Denver Thursday. “It’s also what’s happening, who else is there, events, what are people buying. There’s a lot of information to synthesize.”
Why Email Marketing Is Still Vital for SMBs
Small business owners often won’t reach out to existing customers in a regular way because they are afraid of “spamming” them. Ironically, however, it doesn’t stop these merchants from advertising and posting the same messages repeatedly on social media…