- Part 2

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

The Editors

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…

LBMA Podcast: RetailLoco at SXSW

Asif Khan

LBMA Podcast: RetailLoco at SXSW

This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…

Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

The Editors

Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…

#LDS15: Taking Programmatic Advertising Into the Real World

April Nowicki

#LDS15: Taking Programmatic Advertising Into the Real World

“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”

Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks

The Editors

Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 85% Of iPhone 6 Owners In The U.S. Haven’t Bothered Trying Apple Pay, Study Claims (VentureBeat)… Starbucks Delivery Is Real and It’s Coming to Seattle and the Empire State Building (Recode)… GoDaddy’s IPO To Value Web Hosting Company At $2.87 Billion (Reuters)…

How Brands and Publishers Are Thinking About Beacons

Steven Jacobs

How Brands and Publishers Are Thinking About Beacons

“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”

Street Fight Daily: Uber Opens API, DoorDash Raises $35M

The Editors

Street Fight Daily: Uber Opens API, DoorDash Raises $35M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gives Outside Vendors Ability To Request Rides (USA Today)… DoorDash Raises New VC From Kleiner Perkins (Fortune)… Local Marketer LocalVox Buys MarketMeSuite So Social Management Can Become A To-Do List (VentureBeat)…

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

April Nowicki

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobal von Walstrom, vice president of location intelligence at MasterCard Advisors, said that the company is adding information to a 10 petabyte database at a rate of 160,000 transactions per hour, which deliver a range of insights about the businesses where those transactions take place…