#LDS15 VIDEO: Payments, Panels, and the Push for Mobile Attribution

Offline attribution has become one of the defining challenges of the mobile advertising industry. Consumers are often using their devices to purchases in stores — not online — creating a measurement headache for brands and media buyers.

Street Fight Daily: Foursquare Partners With Twitter, Amazon Eyes Hotel Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Twitter and Foursquare Just Struck a Deal (Fortune)… Amazon’s New Hotel Business Begins to Take Shape (Skift)… Mobile Will Account for 72% of US Digital Ad Spend by 2019 (eMarketer)…

How Multi-Location Brands Can Dominate Local SEO

There have never been more ways to find a Starbucks. You can go to the store locator on the website: chances are, it will be the mobile version, because that’s how local search happens more often than not. Or you could use the Google Maps, Apple Maps, Bing Maps, or HERE Maps apps. Or you could […]

Sponsored Post: Ad Phrasing — Wording a PPC Ad for Best Performance

This post is sponsored by Soleo. Few marketers understand how ad phrasing and keyword specificity influence conversions. Thirty-nine percent of consumers say they “always” or “frequently” call a business when they are looking to make a purchase or a transaction…

Study: Legacy and Pure-Play News Sites Vie for Millennial Readers

Newspaper websites get higher “most informed” numbers than pure plays — but the pure plays have a strong command of their audience…

Sponsored Post: Leveraging Geomarketing and Mobile Advertising to Effectively Engage Key Customers

Join ACI in Charleston, S.C., one of the world’s most desirable locations to visit and ranked No. 1 city in the US by Travel + Leisure Magazine in 2014, for this three-day conference designed to bring together key players from vendors, data management, marketing firms and retail sectors to discuss the latest geomarketing and location-based promotion strategies to highlight their products and services and promote their unique brands and offerings…

Street Fight Daily: Wall Street Defends Yelp, xAd’s Big Hires

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Stop Bullying Yelp, Analysts Say (MarketWatch)… Former Twitter Programmatic Head Gelb, 3 Others Join xAd (MediaPost)… Amazon Can Now Start Testing Out a Drone Delivery System in the US (Quartz)…

7 Online Booking Platforms for Independent Businesses

online booking platforms are providing a way for independent businesses to meet a rising demand from consumers who want to schedule, confirm, and in some cases even pay for local services through their mobile devices…

4 Musts for Making Mobile Click-to-Call Work

In a Street Fight webinar Thursday sponsored by Telmetrics, Jay Weintraub, CEO and founder of grow.co, and CJ Arseneau, VP of marketing for Telmetrics, addressed how companies are moving closer to tracking customer purchase behavior from an online impression to offline action…

LBMA Podcast: RetailLoco at SXSW

This episode was recorded after RetailLoco at SXSW in Austin. Asif and Rob highlight some of the key points that emerged from the conference as well as offer their take on what this means to businesses – both retail and technology…

Street Fight Daily: FTC Considered Google Suit, Sears Bets on Inventory Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… FTC Staff Wanted to Sue Google for Ripping Off TripAdvisor and Yelp (Skift)… Has Google Perfected the Retail Search Ad With Its Local Inventory Offering (AdWeek)… 45% Of Offline Retail Sales Will Be Web-Influenced By 2020 (Forrester)…

Nextdoor Sports a Valuation Over $1B — But How Will It Make Money?

For Nextdoor, a transactional model might explain some of the investors’ faith, and may provide a clear path to revenue growth than trying to untangle the knot that is local advertising…

Small Businesses and the Impact of Mobile Optimization

Rather than competing with the big directories for search ranking, small businesses need to fit themselves within the dominant mobile search paradigm and ensure their profiles on third party sites are optimized for the needs of mobile consumers…

#LDS15: Taking Programmatic Advertising Into the Real World

“Programmatic [advertising] is getting more complex in the ecosphere,” Andrew Beckman, CEO of Location3 Media said. “When you’re able to have the right messaging across all channels, and [the consumer] is moving around with their phone or searching from their desktop, I believe you’ll be able to attract that consumer into your store or purchase something within a specific local area.”

Street Fight Daily: Apple Pay’s Slow Growth, Postmates Delivers Starbucks

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 85% Of iPhone 6 Owners In The U.S. Haven’t Bothered Trying Apple Pay, Study Claims (VentureBeat)… Starbucks Delivery Is Real and It’s Coming to Seattle and the Empire State Building (Recode)… GoDaddy’s IPO To Value Web Hosting Company At $2.87 Billion (Reuters)…

How Brands and Publishers Are Thinking About Beacons

“The data and analytics is important but in the end, it has to be about improving the customer experience first,” said Jennifer Bordner, marketing manager at Old Navy, during a panel at SXSW Interactive in Austin Tuesday. “What can technology do that feels more natural than an extra burden. In the end, it’s about bridging that gap between the physical and digital [experience] in a way that feels natural.”

7 Ways Hyperlocal Vendors Benefit From Self-Serve Sales Models

By doing away with expensive sales teams and giving local merchants a way to buy ads or services through automated systems, vendors can keep acquisition costs low and also reduce churn…

Street Fight Daily: Uber Opens API, DoorDash Raises $35M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Gives Outside Vendors Ability To Request Rides (USA Today)… DoorDash Raises New VC From Kleiner Perkins (Fortune)… Local Marketer LocalVox Buys MarketMeSuite So Social Management Can Become A To-Do List (VentureBeat)…

Facebook SMB Chief: We’re Changing — Small Businesses Need to Change With Us

In an interview with Street Fight, Jonathan Czaja, the head of small business in North America at Facebook, says that the uproar among small business over the changes stems from a broader shift of the social network as an advertising platform…

#LDS15 VIDEO: How MasterCard Uses Its Payments Data to Understand Customers

During a presentation at Street Fight’s Local Data Summit in Denver earlier this month, Cristobal von Walstrom, vice president of location intelligence at MasterCard Advisors, said that the company is adding information to a 10 petabyte database at a rate of 160,000 transactions per hour, which deliver a range of insights about the businesses where those transactions take place…