Square Wants to Become a Platform — Here’s Why that Matters For Small Businesses

With millions of small businesses already using its application to process payments, Square needs to navigate through a complex and crowded small business software market to build a platform from which merchants can run their business…

TribLocal Branding Is Replaced by Pioneer Press in Many ChiTrib Communities

From its launch in 2007, TribLocal was the Chicago Tribune’s highly branded network of suburban news print inserts and e-sites covering sprawling Chicagoland. Now TribLocal has lost most of its branding and been replaced by the Tribune’s recently acquired Pioneer Press in many communities.  We recently caught up with Bob Fleck, the Tribune’s recently appointed general manager and publisher of […]

Street Fight Daily: Facebook Likes Events, Square Becomes a Platform

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Making It Easier To Find Events You Want To Go To (Mashable)… How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever (AdWeek)… The Racists Next Door: Why Nextdoor’s Racial Profiling “problem” Isn’t The Company’s Fault — It’s Society’s (Pando)…

ZenithOptimedia, NinthDecimal Take a Crack at Offline Attribution

A partnership announced Monday morning between ZenithOptimedia and NinthDecimal plans to bring a new standard of omni-channel measurement and audience insights to ZenithOptimedia clients…

Conference Notebook: Brands Refining Their Local Approach

Multi-location brands that want to connect with local consumers have long been faced with a major conundrum of how much local marketing to trust to their local outlets. At BIA/Kelsey’s National event in Dallas last week, a number of brands and vendors weighed in on how their strategies are evolving…

7 Strategies for Growing Online-to-Offline Conversions

It’s no secret that mobile activities are driving traffic to brick-and-mortar businesses. However, the majority of national retailers, brands, and even local merchants still have no idea how well their digital marketing initiates convert…

Street Fight Daily: Amazon Launches Home Services, Angie’s List Freezes Indiana Expansion

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Launches Home Services To Sell Everything From An Oil Change To Piano Lessons (Verge)… Angie’s List Freezes $40 Million Indiana Expansion, Citing Anti-gay Law (Mashable)… Ten Red Flags On The GoDaddy IPO (Pando)…

Openings and New Hires at ChowNow, MediaPro Services, Rocket Fuel, xAd

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Location3, Gannett, Where2GetIt, and many more…

LBMA Podcast: Spayce App and Glympse for Cars

On the show: Cold Savings from Mark’s Work Wearhouse; Ambygear smart watch for kids; Tag Heuer says it wants to launch a smart watch; Virtual Beacons from SmartFocus…

Street Fight Daily: DoorDash Raises $20M, Mobile’s Impact on Google

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DoorDash Raises $40 Million for On-Demand Delivery (Recode)… Mobile Alters Landscape Where Google Operates (WSJ)… Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017 (eMarketer)

How Google Could Transform the $20 Billion Local Television Market

The search giant this week announced that local TV ads shown to Google Fiber subscribers in Kansas City, Kansas, and Kansas City, Missouri, will see ads that are delivered in real-time and can be served up based on geography, the type of program being shown or viewing history, though viewers can opt out of the latter.

Sponsored Post: Category Granularity — Where Per-Per-Call Campaigns Perform Best

When it comes to running pay-per-call marketing campaigns, taking the time to select the most appropriate business categories is crucial for identifying high-quality leads and maximizing return on investment…

#LDS15 VIDEO: How Big Data is Transforming Small Business

In a panel at Street Fight’s Local Data Summit in Denver earlier this month, companies discussed their approaches to helping small and medium-sized businesses analyze and use their own data…

Street Fight Daily: Facebook Messages Businesses, Amazon’s Angie’s List Killer

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Do Facebook Users Really Want To Chat With Businesses? (Fortune)… Amazon’s On-Demand Services Marketplace Launches Monday (TechCrunch)… Google Launches Major Push To Get Local Businesses Online, Improve Data (Search Engine Land)…

Local Startups Need to Focus Less on Consumers, More on Businesses

Founders mistakenly interpret the investment thesis of the local technology industry — the billions in local spending moving onto digital networks — and see a chance to rethink the way we buy before fully considering the vast changes occurring in the way the supply side of the market operates.

5 Tools for Location-Based Audience Profiling

With location-based audience profiling, marketers have the opportunity to connect online metrics to in-store sales. This allows for smarter media planning and results in a higher ROI on digital campaigns…

#LDS15 VIDEO: “Put the Internet Into Products — Not Products on the Internet”

In a presentation at Street Fight’s Local Data Summit, technologist Chris Dancy spoke about the blurring lines between privacy and convenience: “If your life is a platform, how you live your life is going to become very important.”

Street Fight Daily: Yelp Expands Platform, Waze Sells Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Hooks Up With Startups To Offer A Larger Selection Of E-Commerce Bookings (TechCrunch)… With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising (AdWeek)… How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin (Search Engine Land)…

How Packaged Goods Companies Use Location to Market on Mobile

The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…

Lessons Learned While Building a Hyperlocal Startup

I recently asked our sales team what they thought about serving the local market. I drilled down on what it’s like to build a hyperlocal company in today’s ever-connected world and how to best handle the inherent challenges of this unique customer base…