Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve

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Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve. The round included a number of celebrity investors including actors Jon Favreau and Jared Leto as well as rapper Will.i.am…

Yelp Acquires Eat24, Bringing the Battle to GrubHub

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The company announced Tuesday it had acquired Eat24, a food ordering service, for $134 million in both cash and stock. The acquisition positions Yelp on a collision course with GrubHub, the online ordering firm that went public last year after merging with the New York-based Seamless.

5 Tools for Mobile Customer Service

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Catering to customer demand doesn’t have to mean scouring Twitter and Yelp for negative reviews all day long. Using one or more hyperlocal platforms, even the smallest merchants can introduce the types of mobile customer service channels their customers want. Here are five examples…

Street Fight Daily: Yelp Buys GrubHub Competitor, Facebook Eyes Craigslist

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Yelp Acquires Eat24, Bringing the Battle to GrubHub (Street Fight)… Facebook Update Looks a Lot Like Craigslist (Recode)… SMBs Divided On The Effectiveness Of Google My Business (Search Engine Land)…

Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

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Street Fight recently caught up with David Mihm, the director of local search strategy at Moz, to talk about the impact of Google’s latest local search update on multi-location brands, the state of local search’s shift to mobile, and what a rash of new vertical sites means for Google…

Why So Many Local Search Sites Are Adding Business Services

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Strategies around SEO, listings management and SEM have long helped businesses generate clicks, calls and store visits. And while this remains true, search sites have recently begun putting more emphasis on adding tools and services that look to accelerate the purchase process…

Sponsored Post: Market2SmallBiz Helps Companies Understand Small Businesses

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Market2SmallBiz brings together marketing professionals who focus on reaching small businesses. This is a day of of learning, networking, exchanging of ideas and problem solving…

Street Fight Daily: Sidecar Takes On Instacart, Yelp Promises Hiring Spree

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Sidecar, a Ride-Hailing Start-Up, Pushes Into Package Delivery (New York Times)… Yelp Is Hiring A Bunch Of New Salespeople To Sell More Ads (Business Insider)… Groupon Founder Says Company Was A ‘Stupid, Boring Idea’ (The Week)…

On-Demand Local Services: The End of SMB Advertising as We Know It?

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On-demand local services flip the traditional local advertising model. Instead of marketing proactively to generate demand, that demand is captured and revealed for service providers to react in real time. Put another way: Marketing is replaced with a commerce engine…

7 M-Commerce Strategies for SMBs

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SMBs that don’t have mobile commerce enabled are practically inviting shoppers who can’t wait until they get home to make purchases to switch their business over to larger retail outlets. Here are seven m-commerce strategies from experts in the field…

Street Fight Daily: Google Launches ‘Local Guides,’ Ten Years of Google Maps

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Takes On Yelp Elites With Its New “Local Guides” Program (TechCrunch)… Ten Years of Google Maps, From Slashdot to Ground Truth (Recode)… How Apple’s iOS 8 Changes The Game For Brands And Retailers (Mobile Marketer)…

Community Publishers Mixed on Borrell Prescription for Content

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Gordon Borrell minced no words in Street Fight recently when he talked about content and audience in the revenue-hot digital space that his new annual local media report pinpoints. He said: “It’s so much not about readers. It’s so much more about consumers. So those folks who are trying to develop hyperlocal sites around good […]

LBMA Podcast: Samsung’s Mobile Payments, Trippeo CEO

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; Adobe’s Target and Campaign services; Geolocation Privacy and Surveillance Act; Drones for Good; Maponics Communities; Unacast & TCS partner; Merrell moves into virtual reality; American Express + HUSH; Facebook Place Tips; Dallas Mavericks partner with Tixsee + Adarsh Pallian of Trippeo.

Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyHas Patch Finally Cracked The Code On Hyperlocal? (Digiday)… Grubhub Has Made Its Biggest Move Since the Seamless Merger (Street Fight)… CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth? (Street Fight)…

CEO Says Yelp Is at ‘Peak Desktop’ — Is It Also Nearing Peak Growth?

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Yelp posted its first-ever annual profit Thursday, but sluggish user growth sent shares of the reviews company tumbling in after-hours trading. As much as Yelp may want to rid itself of its dependency on Google, the search giant has provided a critical platform for it to grow its user base…

Grubhub Has Made Its Biggest Move Since the Seamless Merger

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In the most important move since its merger with Seamless, Grubhub has acquired two delivery companies in an effort to build its own delivery network. The move marks a transition in strategy…

Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

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Mobile advertising technology company Marchex is trying to close the massive attribution gap for marketers who spent $4 billion in 2014 to drive phone calls through click-to-call ads — yet had no way to know which keywords produced the calls…

Marketers Know Even More About Offline Behavior Than You Think

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An explosion of cloud-connected devices is spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry…

Street Fight Daily: Twitter Courts Small Business, Apple Eyes Search

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyTwitter Seeks To Prove Value For Smaller Advertisers (AdExchanger)… Apple May Be About To Take On Google With Its Own Search Engine (Cult of Mac)… Groupon in Talks to Sell Majority Stake in Ticket Monster (Wall Street Journal)…

Study: Mobile’s Data Problem Is Getting Worse

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In the mobile advertising industry, where data is harder to come by, location data has emerged as a pricey asset. But a new report from Thinknear suggests that the quality of the location data on major exchanges is actually on the decline…