Street Fight Daily: Bing’s New Ordering Service, Google Revives Wallet
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Bing Now Lets You Order Food And Book Hotels Directly From Search Results (The Next Web)… To Revive Wallet, Google Tries to Wrangle Unruly Partners (Wall Street Journal)… Uber Valued At $41 Billion As Revenue Growth Powers Expanded Funding Round (MarketWatch)…
Borrell on Local News: Inform, but Help Businesses Thrive
“We can certainly view people who frequent hyperlocal news sites as ‘readers’ who are there for the content. But once we begin to realize that they are likely to be buy something that day, tomorrow, or next week, then we begin understanding the real value of that audience,” says the CEO of Borrell Associates…
7 Strategies for Improving Mobile Coupon Redemption Rates
As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. Here are seven strategies for improving performance that marketers should consider…
Street Fight Daily: Samsung Buys Apple Pay Competitor, Google’s New Food Site
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Samsung Just Bought a Company to Help It Compete With Apple Pay (Time)… Google May Have Foodie Social Site Named ‘Tablescape’ In The Works (Slash Gear)… Uber Is Launching A Food Delivery Service In Spain (Business Insider)…
Street Fight Daily: Facebook’s New Product Ads, China’s Yelp Soars
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants (AdWeek)… Dianping’s Funding Round Lifts App Above US Peers (Wall Street Journal)… Kellogg’s Sees Location-based Marketing As The New Frontier For Brands (CMO)…
Street Fight Daily: Google Eyes Hotel Search, China’s New Ridesharing Monopoly
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google’s Quiet Moves to Dominate Hotel Metasearch (Skift)… China Has A New Taxi App Monopolist – And It Isn’t Uber (Fortune)… How Do We Think about Location Once Location Is Everywhere? (Screenwerk)…
5 Steps for SMBs Looking to Dominate the Local Competition
SMBs’ natural advantages are being eroded by the techniques that social and mobile technologies make available to larger businesses. But they can gain back the advantages they’ve always had by operating differently. Here are five steps that can serve as the starting point for competing more effectively in the new social economy…
Street Fight Daily: Snapchat Tests Local, Yelp Sues Reputation Firm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Snapchat Tries Our Stories For Locals Only (TechCrunch)… Yelp Sues Positive Review Provider Revleap (IT World)… Same-Day Delivery: Delivering Profits Or Just Parcels? (Forrester)..
LBMA Podcast: Factual Partners With Metadata, Thinknear Discusses Location Score Index
On the show: Indoo.rs partners with KLM; Capital Radio + Outdoor Plus bring music to billboards in real time; Alibaba tests drone delivery; Wheely’s Cafe sells modern coffee carts; Sportsman Tracker is funded; Yahoo! + Flickr = Wetter; TripAdvisor buys ZeTrip; and PayPal invests in Pulsate….
Street Fight Daily: Lyft Eyes Big New Round, Groupon Sells Beacons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Ride-Hailing Service Lyft Is Said to Be in Talks to Raise $250 Million (New York Times)… Expedia Buying Orbitz for $1.6 Billion (Skift)… Online-To-Offline Metrics Increasingly Available, Important To Marketers (Search Engine Land)…
Groupon Plans to Start Selling Beacons to Merchants
The deals company announced solid fourth quarter earnings Thursday evening, finishing the year with gains in both revenue and gross billings. During the earnings call, CEO Eric Lefkofsky announced its latest project: a redemption system that uses beacons to allow merchants to track and communicate with Groupon customers in their stores…
Street Fight Daily: Google’s New Payment Project, Real Estate’s Digital Decline
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Google Said To Be Testing A Point-of-sale System Called Plaso (GigaOm)… Borrell: Real Estate To Scale Back On Digital (NetNewCheck)… An Attribution Standard? IPG, Horizon, Digitas and Others Agree to Use One Firm (AdAge)…
The ‘Five Places’ Method for Manageable Local Marketing
It’s critical for SMBs to focus attention on a few of the most effective marketing activities, and to adopt a strategy that allows them to keep marketing efforts consistent. The “five places” method is a simple way to organize one’s efforts based on an inventory of what matters most…