What Programmatic Advertising Means for Local Media

Street Fight caught up with Frost Prioleau, chief executive officer at Simplifi, a Dallas-based programmatic advertising platform that specializes in localized campaigns, to talk about what programmatic advertising means for local marketers…

Choosing the Right Bid Strategy in a Pay-Per-Call Campaign

In order to build efficient pay-per-call campaigns, businesses have to decide on the bid strategies most suited to their industries and goals. Some of these may be borrowed from pay-per-click approaches, but there are additional ways to optimize for pay-per-call success…

Openings and New Hires at GrubHub, Boostability and Delivery.com

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Time Inc., Green Banana SEO, Cox Target Media, and MLive…

LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales

On the show: Beijing Municipal Administration launching wearable transit passes; Smartstones touch; Branch Out launches digital detox movement; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; Mattel and Google are bringing back the Viewmaster…

Street Fight Daily: Google Adds Paid App Search, Ford Eyes On-Demand

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Brings Ads to the Google Play Store (Recode)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)… Ford Is Experimenting With Its Own Uber-like App — And A Vehicle To Go With It (Washington Post)…

Bing’s Stefan Weitz Thinks Search Is About to Change Dramatically

The company’s director of search believes an explosion of passive data will reshape the search business, creating new ways for consumers to find local information and forcing the industry to rethink one of the most successful business models from the Internet-era…

Community News and the Long Game: An ‘Indie’ Makes a Case for the ‘One-Off’

Community news has a decade-plus of digital publishing experience, but it’s not yet clear which kind of community platforms will be winners. New Canaanite founder Michael Dinan has many perspectives on the issue…

Street Fight Daily: Google Plans ‘Android Pay,’ Drones Hit Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Will Launch Android Pay At I/O In May (Ars Technica)… Drones Overhead In L.A.’s Valley Are Tracking Mobile Devices’ Locations (VentureBeat)… Bigcommerce, Square Partnership Offers Omnichannel To SMBs (ZDNet)…

Location3 CEO: User Profiles From Web Giants Will Refine Ad Targeting

While programmatic advertising is still in its infancy, location targeting on these new platforms is really heating up, says Andrew Beckman. Street Fight recently caught up with Beckman to talk about the value of proximity, the problem of “dirty data” and why leveraging user profiles from Web giants could be the key to attribution…

4 Hot Startups Using Big Data in Local Contexts

Technology companies, both big and small, are creating new ways for marketers and consumers to connect locally. These startups, who will be speaking at the Local Data Summit next week, are using local data to reinvent the way we travel, market and even park…

Street Fight Daily: Facebook Gaining With Small Biz, Google Tests ‘Local Chat ‘

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses (AdWeek)… Google Search Tests “Chat” Button In Local Business Box (TechCrunch)… GoDaddy Takes Another Step To IPO (USA Today)…

Amazon and Yelp Want a Piece of Online Ordering — Here’s Why There’s Still Hope for Startups

A wave of consolidation in the food ordering industry has reignited the race to capture a $70 billion sector. But as market leaders go public and other firms barrel in on the industry, is there still room for younger companies to grow? CEO Matt Howard at EatStreet, one of the largest remaining independent ordering firms, thinks so.

5 Tools for Generating Personalized Video Ads

Hyperlocal technology is enabling businesses to go beyond the 30-second television spots most consumers are used to seeing, with personalized online videos ads that can be targeted by customer location and demographic to drive conversions and new acquisitions. Here are five online video advertising platforms that businesses of all sizes can try…

Street Fight Daily: Google Buys Softcard, GrubHub President To Exit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Strikes Mobile Payments Deal With Big Wireless Carriers, Buys Softcard Technology (Recode)… GrubHub’s No. 2 Heading For The Exit (Crain’s Chicago Business)… Thumbtack Adds Big Name Design And Engineering Execs To Oversee Big Growth (TechCrunch)…

Study: Franchises Spend ‘Nearly Half’ of Marketing Budgets on Digital

Franchises, equipped with the resources of a large brand but the flexibility of a small business, could help provide a critical stepping stone for vendors looking to reach SMBs. New data shows they are substantially more digitally advanced than their independent counterparts…

How Local Found Itself on a Mound of Big Data

There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. But it’s not an easy road. There are real issues around sourcing and parsing the data; around finding the best strategies to put it to use…

For Facebook (And Others), Small Businesses Aren’t the Focus

Facebook’s decision to throttle organic reach has drawn ire among the small business community, and led some in the technology industry to question its future. The company is making very clear that the consumer is its real focus…

Street Fight Daily: Google’s New Call Unit, Main Street Hub Raises $20M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Pay-Per-Call: Google Introduces “Call-Only” AdWords Units (Local Search Insider)… Main Street Hub Lands $20M To Bring Social Media Marketing To Small Business (TechCrunch)… Digital First — What Then? (Medium)…

5 Tools for Publishing Product Inventory on Social Media

Small business owners are pulling out all the stops to drive traffic to their social media pages, but many aren’t giving enough thought as to what happens once people have agreed to “like” or “follow” their businesses online. Here are five tools that businesses can try to spur further engagement…

How Small Businesses Can Nail Social Marketing

A strong social media presence can be a hugely powerful tool for any small business. With even a limited amount of time and effort you can create new opportunities for customers to engage with or discover your brand and strengthen your relationships with your target audience…