YP Study Touts the Effectiveness of Its Search Products

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Earlier this week, the 100+- year-old company released new research that found adults who use YP to search online are more engaged in several key ways compared to other searchers. Street Fight spoke with YP’s CMO Allison Checchi recently, who said that the company’s deep roots in local search help drive that behavior.

Street Fight Daily: Amazon Launches Grubhub Competitor, On-Demand and Google

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Amazon Has Launched A GrubHub Rival For Food Takeout & Delivery (TechCrunch)… Apple Mass Transit System For Maps Detailed In New Patent (Apple Insider)… Uber Saw a Small Dip in Growth During Its Bad Press Week (Recode)…

Bluetooth Low Energy, The Tech Behind Beacons, Closes a Privacy Loophole

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The Bluetooth Special Interest Group has ratified the newest iteration of the wireless communication standard that will, among other things, hide the media access control (MAC) address that can be used to identify and track user movements…

Are Community News Sites and Investors Ready for Each Other?

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Venture-capital and angel investors have been avoiding digital community news — but there’s no mystery about why. There are some profitable one-offs, but most investors aren’t interested in one-offs. They want to put their money in the possibility of a good-sized payoff. That will only come with community news that is part of a network…

Street Fight Daily: Beacon Tech Tightens Security, SnapChat’s Local Filters

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Bluetooth Low Energy Gets New Security Features (GigaOm)… Snapchat Opens Geofilters So Anyone Can Submit Location-Based Artwork (TechCrunch)… Goldman Is Helping Uber Raise Money From Rich People (Bloomberg View)…

WeddingWire CEO: Building Technology For The Ephemeral Consumer

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The ephemeral quality of the wedding consumer creates a fascinating dynamic for technology companies that serve the market. Last week, Street Fight caught up with WeddingWire CEO Tim Chi to talk about the changing opportunity for vertical marketplaces, and the role of software in building relationships with merchants…

Hyperlocal M&A in 2015 — Here’s What Some Potential Acquirers Are Looking For

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With the new year just around the corner, corporate development teams are undoubtedly gearing up for 2015 acquisitions. The local technology industry saw plenty of M&A activity in 2014 and remains poised for another busy year as established firms look to stay on top and a new batch of public companies come into capital…

Street Fight Daily: The Classifieds Wars, Uber Expands Delivery

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Documents Show How Ebay’s Meg Whitman And Pierre Omidyar Conspired To Steal Craigslist’s Secrets (Pando)… Uber Expands Grocery Delivery Pilot, Renames It UberEssentials (The Next Web)… The Post-Google Local Survival Guide (Search Engine Land)…MA roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Documents Show How Ebay’s Meg Whitman And Pierre Omidyar Conspired To Steal Craigslist’s Secrets (Pando)… Uber Expands Grocery Delivery Pilot, Renames It UberEssentials (The Next Web)… The Post-Google Local Survival Guide (Search Engine Land)…

How Jim Brady’s Billy Penn Tailors News to Philly’s Millennials

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BillyPennDigital local news pioneer Jim Brady launched mobile-focused Billy Penn in Philadelphia a month ago. Brady, joined by other Billy Penn staffers, talked with Street Fight recently about what the site is doing to stand out in a major metro market that has more than 70 websites covering local news…

In National-to-Local, Success Is All About Boots on the Ground

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The key challenge of implementing marketing technology from the corporate office to the local branches and representatives is compliance at the local level. The key to rolling out local marketing efforts seamlessly comes down to education, engagement, and adoption…

6 Ways to Connect With Local Influencers

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Pinpointing the right influencers to target — those most likely to impact the purchasing decisions of other shoppers — involves looking at a combination of location, demographics, and reach. It also involves crafting a deliberate and personalized strategy on the part of the marketer…

Street Fight Daily: Stores Slide on Black Friday, Jack Dorsey’s New Legacy

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MA roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Bricks-and-Mortar Sales Edge Lower At Start Of Holiday Season; Online Surges (Retuers)… This Man Was Supposed To Become Steve Jobs 2.0 — Here’s What Happened Instead (Business Insider)… New Facebook Rules Will Sting Entrepreneurs (Wall Street Journal)…