Street Fight Daily: Comcast Expands Everyblock, Bing Books With TripAdvisor

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Comcast Expands Reach Of Hyperlocal Info Service (Multichannel)… Bing Rolls Out International Hotel Booking Feature & Updates Mobile Search Results (Search Engine Land)… Patent Fulfilled: Apple’s new iOS 8 Location-Based Passbook (Patently Apple)…

Solving Mobile’s Attribution Problem

Share this:

Traditional online metrics, focused more on website clicks, fail to accurately capture online-to-offline attribution. How can companies “close the loop” on measuring mobile ad effectiveness? An important way is through calls, given that 30% of display ad secondary actions are calls…

At Square, Growth is Good — At Least It Could Be

Share this:

In an interview with the New York Times, Jack Dorsey said the company has never “been in any talks about an acquisition with anybody for our nearly six years as an idea and over five years as a company.” He also rejected rumors that the firm was under duress financially…

Locable Founder: Community Sites Need More Than News to Thrive

Share this:

Not every community news site wants to become a network. But that doesn’t mean “one-off’s” can’t benefit from some of the advantages of scale. Locable founder Brian Ostrovsky spoke with Street Fight recently how single publishers can do quite well even in markets where they’re facing competitors who have chosen to go bigger…

Street Fight Daily: Square Denies IPO Plans, New Competitor for Foursquare

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…At Square, Growth is Good — At Least It Could Be (Street Fight)… Can Another Company Deliver On The Promise Of Foursquare? (GigaOm)… Apple and IBM Release New Retail Apps (Street Fight)…

Apple and IBM Release New Retail Apps

Share this:

Last summer, Apple and IBM announced a partnership to develop hundreds of new business applications exclusively for iOS devices. The fruits of the partnership, which were released this morning, include a handful of productivity and sales applications that could compete with a thriving category of startups selling software to brick-and-mortar retailers…

Why Pat Sajak Wants to Power Hyperlocal Daily Deals for SMBs

Share this:

The longtime Wheel of Fortune host caught up with Street Fight recently to talk about his decision to became the face of a daily deal franchise, why he remains optimistic about the future of local media, and the “great Irony” of an increasingly sensitive Internet constituency…

Getting Down to the Basics of Local Search Marketing

Share this:

Small businesses can sometimes find out at their peril just how important it is to take control of how they are represented online. As professionals, we want to make sure businesses understand that our expertise has value, but not at the expense of scaring or confusing them. Instead we would do well to promote the idea that local search is accessible to all…

Street Fight Daily: Cities Sue Uber, Postmates’ Delivery API

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber’s Background Checks for Drivers Come Under Scrutiny (New York Times)… Postmates’ Plans Go Way Beyond Bike Messengers: Web Orders, Inventory Management And Major Partners (VentureBeat)… Porch Goes Beyond Data Services, Launches Tools To Connect Homeowners With Pros (TechCrunch)…

6 Networking Platforms for Local Merchants

Share this:

In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants…

In the Golden Age of News Media

Share this:

We are in one of those eras in business where chaos, disruption and innovation are the norm. The legacy news media business as we have known it is completely and utterly broken as an operable model at a time when folks seek more information than ever before…

Street Fight Daily: Facebook Expands Search, Amazon Tests Same-Day Delivery

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Hands-On With Facebook Post Search: Strong Recommendations, Yelp Should Worry (TechCrunch)… Amazon Tests Bike Messengers For One-hour Delivery In New York City (MarketWatch)… Decline In Organic Reach Changes Facebook’s Value Proposition For SMBs (AdExchanger)…

How Digital Is Destroying the Mechanics of High-Margin Products

Share this:

The Internet is positioned to transform companies that have been selling over-priced physical products whose absurdly high margins have been hidden from consumers by complicated purchase processes that look a lot like services…

Gilt Groupe Co-founder Tries Her Hand at On-Demand

Share this:

Earlier this year, Glamsquad, a seed stage startup offering in-home hair and makeup services, brought on Gilt Groupe co-founder and early advisor Alexandra Wilkis Wilson as chief executive. Street Fight caught up with Wilkis Wilson last week to discuss the challenges in merging the data-driven ecommerce approach with the realities of running a real-world service…

Street Fight Daily: Mobile Search To Exceed Desktop, Instacart’s Big Round

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Mobile Search Will Surpass Desktop in 2015 (eMarketer)… Instacart Is Raising North Of $100 Million At A $2 Billion Valuation (TechCrunch)… We Can’t Trust Uber (New York Times)…

At Pinterest, a New Pitch to Small Businesses

Share this:

Pinterest has managed to carve out a solid domain in a jam-packed social media landscape. Now, it’s time to build a business — and the local market is poised to play a big role, said Joel Meek, the head of the company’s small business efforts, during a BIA/Kelsey event in San Francisco on Thursday…

Openings and New Hires at Niche Media, Balihoo, and YP

Share this:

Every two weeks, Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new jobs and hires at Yext, SnapRetail, PlaceIQ, eBay, Hearst, and more…

LBMA Podcast: Amazon Home Services, Retail Prophet

Share this:

On the show: Google takes over Times Square; Drones in TGI Fridays; Shazam goes in-store with Mood Media; Audi’s new car sharing platform; Fujitsu turns light into image recognition. Our resource of the week is 3D printed maps for the blind…

Street Fight Daily: Uber Raises $1.2 Biliion, Yahoo’s Mobile Comeback

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Uber Raises $1.2 Billion, Putting Its Value at $40 Billion (New York Times)… Yahoo to Surpass Twitter in U.S. Mobile Ads (AdAge)… Google Gooses Resellers of Its Biz Apps With 10% Incentive (Wall Street Journal)…

Will The On-Demand Economy Loosen Google’s Grip on Local?

Share this:

Over the past decade, Google has controlled the way we find and interact with local businesses with an indomitable grip. But will a shift away from the information-based businesses — namely, search and advertising — to more transactional models lead to a change? According to speakers at a BIA/Kelsey event yesterday, that’s a distinct possibility…