How Personalization And Security Will Coexist in Local Commerce
The evolution of mobile technology has been very exciting to observe, especially in the local commerce space. As I covered in my last piece we are finally starting to see things come to life with the ability to pay for everyday products and services using mobile devices. But overall one has to ask if this […]
Street Fight Daily: New York’s Ad Network, Adobe Bets on Location
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ads Will Fund New York City’s Plan For World’s Fastest Municipal Wi-Fi Network (AdAge)… Adobe All-In with Location-Based Marketing (CIO Today)… Restaurant Discovery Service Zomato Raises Further $60M (TechCrunch)…
Street Fight Daily: Uber’s Smear Tactics, Groupon Buys (Other) Swarm
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Executive Suggests Digging Up Dirt On Journalists (BuzzFeed)… Groupon Acquires In-Store Analytics And Marketing Startup Swarm Mobile (TechCrunch)… U.S. Mobile Payments Market to Boom by 2019, Research Firm Says (New York Times)…
Pay-Per-Call’s Role in Improving Marketing ROI
Call-generation company Soleo in conjunction with Street Fight Insights released a white paper today about pay-per-call and how it improves marketing ROI by deploying advertising budgets more effectively. The paper, “Pay-Per-Call’s Role in Improving Marketing ROI” covers insights into creating an effective pay-per-call campaign; sourcing and deploying effective research and analytics; and using data to better manage a campaign once launched, as well as how to evaluate potential solutions providers…
The Democratization of Local Commerce and the Future of Physical Exchange
While the analyst community obsesses over the share of spending that physical stores are losing to ecommerce, they overlook the vast transformation in the stores themselves. There’s a deeper shift underway in the way we sell and consume products locally that could have a substantially larger impact on the wider economy…
Street Fight Daily: Airbnb’s Print Magazine, Yik Yak Eyes Big Round
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Airbnb Introducing Print Magazine, Pineapple (New York Times)… Yik Yak Is Close To Closing On Roughly $75 Million (TechCrunch)… Uber and Spotify Are Partnering (Recode)…
Can Traditional Retailers Nail Digital Before Amazon Figures Out Brick-and-Mortar?
It was never a question of if, but when. Anyone tracking the retail industry knew the day would come for Amazon to open… ahem… a brick-and-mortar storefront. Now Amazon’s familiar slanted smile logo will hang from a shingle in Manhattan right down the street from Macy’s flagship Herald Square store, just in time for the […]
Apple Pay Doesn’t Have to Kill the Wallet to Be Worth SMBs’ Adoption
More and more, software is influencing the way consumers evaluate the places where the shop in the real-world. As the small business technology ecosystem grows, it is crucial for small businesses to break down any potential barriers surrounding purchase, especially when consumers are offered numerous alternatives including national chains and ecommerce giants.
LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook
On the show: Bionym pioneers wearable payments; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall. Our resource of the week looks at the impact of Apple Pay on Whole Foods…
Street Fight Daily: Google Kills The Carousel, Facebook’s Local Ambitions
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears (Search Engine Land)… Facebook’s New Privacy Rules Clear the Way for Payments Push and Location-Based Ads (Recode)… Can Tech Companies Solve Their Temporary Labor Problem? (Pacific Standard)…
5 Strategies for Leveraging Digital Circulars
Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond…
Street Fight Daily: On-Demand’s Labor Problem, Square Drops Free
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Handy Sued For Being a Hellscape of Labor Code Violations (ValleyWag)… Square Eschews Free, Starts $29 Pre-Orders For Chip-Based Card Readers (TechCrunch)… HomeAway Integrates Gogobot, Uber and Instacart Into Mobile Services (Skift)…
Interconnectivity and the Mobile Mind Shift
We hear a lot these days about the massive transition in consumer attention from desktop to mobile devices. That transition is an undeniable reality, but it would be a mistake to assume that it’s just about mobile devices themselves. What the smartphone has done is to enable a change in mental attitude when it comes to the use and consumption of online services…
VIDEO: Hyperlocal Media 2.0 — Events and Email?
The sale of AOL’s local media network, Patch, earlier this year marked something of an end to a lot of the optimism that once surrounded hyperlocal media. As local media veteran Jim Brady says, the category entered the “huddle for warmth” phase of its lifecycle. But a more optimistic tone has begun to return to the industry…
How Small Business Software Could Produce The Next Hundred Billion Dollar Company
A resurgent business software sector has started to use cloud computing to bring cheaper, simpler accounting, point-of-sale and even marketing software to brick-and-mortar businesses. With their advances, the era of entrepreneurship has come to the real world…