Street Fight Daily: Ebay’s Mobile Ad Business, Consolidation in Calls

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

ebay_logoeBay Launching First Mobile Ad Business in Q4 (Recode)
EBay will start running ads within its apps on phones and tablets in the fourth quarter, the company’s lead advertising said Thursday. This will be the first time eBay will place advertisements in its apps or on its mobile websites, other than a brief test in 2012.

In Apple Pay, Signs of a Digital (Payments) Divide (Street Fight)
Steven Jacobs: The belief that Apple Pay will turn the payments industry on its head draws on a long-held assumption in the tech industry that the Internet and the physical marketplace live by the same rules. In fact, these two marketplaces operate under much different dynamics.

Voice Marketing Company Ifbyphone Raises $30M More, Acquires Competitor Mongoose Metrics (TechCrunch)
Ifbyphone, a maker of voice marketing software, is announcing that it has raised $30 million in additional funding, doubling the company’s total funding from $30 million to $60 million. It’s also revealing one of the main uses for that money — the acquisition of competitor Mongoose Metrics.

Openings and New Hires at Placeable, SIM Partners, UBL and Surefire Social (Street Fight)
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry.  In this week’s edition, new jobs and hires at Balihoo, Colony Logic, Hibu, PlaceIQ and more.

Consumer Spending Data Indicates Uber is Far Larger and Growing Faster Than Lyft (Pando)
Of 3.8 million consumers included in a new study, 96,000 (2.5 percent) used at least one of the two ride-sharing services in the 12 months ending in May 2014. The report also finds that Uber’s revenue was 12-times that of Lyft’s among this sample, with consumers spending $26.4 million on Uber and just $2.2 million on Lyft.

Ticketmaster Buys TED Ticketer Eventjoy as Mobile Business Ramps Up (Mashable)
Ticketmaster is buying Eventjoy, a mobile service used by The Home Depot, TED conferences and others to handle ticketing and communicate with attendees. Eventjoy will give Ticketmaster a new platform and tools for ticketing on mobile devices, an area of rapid growth.

Banks Did It Apple’s Way in Payments by Mobile (New York Times)
The eager participation of banks and card companies suggests both Apple’s clout, and the recognition among financial institutions that they face broader challenges from upstart technology ventures, many of which are not as eager or willing as Apple to work with the incumbent financial industry.

Yes, A ‘Build Your Own Uber For X’ Kit Costs Only $400 (VentureBeat)
The company’s product is exactly what it sounds like — all the basic tech underlying Uber’s business, all bundled up for you to purchase and use. The package, for $400, comes with two whitelabeled iOS apps, two whitelabeled Android apps, and a lifetime of free updates for the apps.

On-Demand Home Services Startup Handybook Hires Amazon Exec Jeff Pedersen To Be Its CFO (TechCrunch)
Customers are becoming increasingly comfortable with the idea of booking services on the web and on their phones, so companies like Handybook are taking off. It’s for that reason that the on-demand home services startup has decided to hire former Amazon exec Jeff Pedersen as its new CFO.

LBMA Podcast: AVG Acquires LocationLabs, Twilio CMO Lynda Smith (Street Fight)
On the show: Heineken’s location-based loyalty rewards for small bars; xAd and IndoorAtlas raise rounds; InMobi partners with Factual on mobile ads; FUZ design brings us the bluetooth-enabled Noke padlock; MCX to launch the CurrentC wallet and Isis rebrands.

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