Street Fight Daily: Gannett to Buy Rest of Cars.com, Square Adds Food Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Said Near Deal to Buy Rest of Cars.com for $1.8 Billion (New York Times)… As Competitors Close In, Square Moves Beyond the Credit Card (Wired)… Picking Through Google’s Pigeon Droppings (SearchEngineLand)…
From Ad Biz to Hyperlocal: Duo Takes Flyer in Fayetteville, Profitably
Today’s digital community news publisher-editors are increasingly likely not to have had experience working for traditional journalism outlets. But that hasn’t prevented them from making their mark — even when they’re competing against platforms that have strong print resources. That’s the case for Todd Gill and Dustin Bartholomew, co-founders of the seven-year-old independent Fayetteville (Ark.) Flyer. In this Q & A, Gill tells how he and Bartholomew achieved success in a market with a major print and digital daily newspaper…
Street Fight Daily: Facebook’s Ad Strategy, Square Eyes Caviar
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Facebook Sold You Krill Oil (New York Times)… Square Said to Be in Talks to Buy Food Delivery Start-Up Caviar (Street Fight)… OpenTable Takes Out Its Wallet for Restaurant Sales Analytics Startup Copilot (VentureBeat)…
Openings and New Hires at xAd, Reply!, AddThis and Newscycle
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Hubspot, Colony Logic, Local SEO Guide,AdMax Local, PlaceIQ and Signpost…
Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist
By integrating mobile waitlist management platforms into their business operations, restaurants may be able to increase the length of time that guests are willing to wait for tables. This makes it possible to get more customers seated in the average day or night, and ultimately boosts the bottom line for restaurants…
Street Fight Daily: Foursquare Taps Expertise, SEOs Weigh ‘Pigeon’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare’s Redesign Will Make Expertise the New Gamification (Pando)… Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results (SearchEngineLand)… San Francisco Airport Tests Beacon Sensors to Guide Blind Travelers (Mashable)…
Mobile Local Apps: To Bundle or Not to Bundle
Facebook last week made the contentious move to force its iPhone and Android app users to “fast switch” to the Messenger app for all future messaging. The outcome will be worth watching for anyone developing mobile apps. Local media players are increasingly faced with decisions about app functionality. That includes whether to unbundle features to specialized apps (think gas prices), or to federate within one…