Street Fight Daily: The ‘New’ Foursquare, Apple Eyes Mobile Wallet

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyThe Next Age of Foursquare Begins Today (Verge)… Apple’s Mobile Wallet Talks Heat Up (Information)… New Google Maps for Android and iOS Takes a Jab at Foursquare (Mashable)…

Study: The Problem With Mobile Payments Isn’t Awareness — It’s Utility

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A new study from Thrive Analytics shows that the sluggish growth of mobile wallet initiatives is largely a product — not a marketing — problem. Among the 32% of respondents who used a wallet app, usage was, for the most part, intermittent…

Conference Notebook: Navigating a Future For Indoor Mapping

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In a world overflowing with data, it’s ironic that the last bastion of opacity — the place about which businesses know the least — is also the place where we spend the majority of our money: the physical store…

Street Fight Daily: Amazon’s New Wallet, Linkedin Buys Bizo

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPassbook Redux: Amazon Copies Apple’s Underwhelming Digital Wallet (Pando)… LinkedIn Makes Another Deal, Buying Bizo (New York Times)… For Its First Google Glass Effort, EBay Adapts Its RedLaser Product Finder App (TechCrunch)…

How SMBs Can Create Comprehensive Local Marketing Strategies

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When it comes to creating marketing strategies that include two or more hyperlocal solutions, many local merchants don’t even know where to begin. Here are five strategies that SMBs should consider…

Street Fight Daily: Yahoo Buys Flurry, Urban Compass Raises $40M

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYahoo Acquires Flurry to Bolster Mobile Offerings (New York Times)… Urban Compass Raises Money at $360 Million Valuation (Bloomberg)… Airbnb Drops Homejoy From Cleaning Trial, Handybook Remains On In Three Test Markets (TechCrunch)…

Yelp, Foursquare, and the Downsides of Mobile-First

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In an era where the “mobile-first” motto borders on dogma for tech companies, the virtues of the desktop internet often are overlooked. While Yelp continues to benefit from desktop search, mobile-first Foursquare has struggled to sustain the explosive growth it saw early on — partly because its influence on the web ecosystem remains relatively weak…

Mapkin Wants to Put Community Into Local Navigation

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How many times have you missed a turn when using a GPS device, or been uncertain that you even understood the directions? Mapkin a Cambridge-based startup, aims to fix that. Mapkin’s mission is to provide an improved GPS-app experience that’s “as human as possible” using nuanced navigation provided by locals…

Street Fight Daily: A Race for Food Delivery, Bing Refines Local Targeting

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPostmates is Giving GrubHub Seamless a Run For Its Money (SFGate)… Bing Ads Refines Local Targeting Features (SearchEngineLand)… Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? (AdExchanger)… ….

Openings and New Hires at Main Street Hub, Yext, PlaceIQ, and CallFire

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Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, moves and new openings at Porch, The Search Agency, VendAsta, Local Yokel Media, Colony Logic and more…

LBMA Podcast: Google’s Chromecast, Ubimo’s Gilad Amitai

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Top stories of the week include: Google’s Chromecast gets Ultrasonic; Chicago’s Array of Things makes the city smarter and creepier; ReservationHop takes reservations hostage; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB unveils spot ratings for billboards thanks to Inrix…

Street Fight Daily: Starbucks Orders Ahead, Google’s Mobile Problem

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyStarbucks Has Bigger Plans in Mobile Payments Than Most People Realize (Recode)… Google’s Quarterly Results Show Its Continuing Struggle With Mobile Advertising (New York Times)… Despite a History of Dismal Failures, Hyperlocal News Continues to Attract Believers (GigaOm)…

Surge Seen in Online Political Ads, But Which Sites Will Be Winners?

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Digital platforms traditionally haven’t gotten too much in the way of political ad spending, but new projections from Borrell Associates show online outlets making a big leap this year amid the midterms, going from $14.1 million in 2010 to $211.2 million in 2014. But it’s not clear how much community news sites — many of which cover campaign news diligently — will benefit from these gains…

How to Use Video Content to Boost Local Search Rankings

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Over the past year, online video has become a powerful tool for boosting organic SEO rankings. Search engines still value video because it’s harder to make and is typically much more engaging. Here are a few tips to make sure you are getting the most value out of your branded content to compete online…

Street Fight Daily: Investors Cash Out of Payments, Airbnb’s New Logo

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInvestors Cash Out Of Payment Technology Startups (TechCrunch)… Airbnb Unveils a Major Rebranding Effort That Paves the Way for Sharing More Homes (FastCompany)… Google AdWords Express App Aims to Boost SMB Self-Service (Screenwerk)…

Meet Cups: Endless Coffee for $45 a Month

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The third biggest coffee chain in New York isn’t a chain at all. It’s Cups, an Israeli app that wants to turn the city’s independent coffee shops into Netflix-style subscription service. The app offers subscribers unlimited coffee, tea, or espresso at a growing number of small coffee shops across Manhattan and Brooklyn…

5 Platforms That Connect Online Campaigns to Offline Results

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A number of major digital and data players are beginning to realize the importance of making this attribution connection, and they’re snapping up platforms that connect the dots between offline data and online marketing. Here are five examples of offline-to-online data platforms that tie the results of digital marketing campaigns to in-store transactions…

Street Fight Daily: Snapchat Adds Location Filters, Yelp Opens API

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySnapchat Adds Location-Based Photo Filters (VentureBeat)… Yelp Liberates Its API To Box Out Foursquare And Google (TechCrunch)… Clear Channel Brings Outdoor Ads to Life On Smartphones (AdAge)…

LivingSocial Taps eBay Ad Exec to Replace O’Shaughnessy as CEO

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The daily deals site has hired Gautam Thaker to replace co-founder Tim O’Shaughnessy, who announced he would step down earlier this year. Thaker had been general manager of eBay’s advertising business…

Order Ahead, Confusion at Counter: Square’s New App, and the Problem of Leading From Behind

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A clumsy experience with Square’s new app points to a deeper challenge facing the tech industry as it takes aim at the way we buy and sell goods in the real-world: technology companies, in all their glory, can only lead from behind. As companies like Square look to not only automate existing behaviors, but introduce new ones, the gatekeepers to the future of retail are on the main streets and in the malls across America.