Facebook’s Ted Zagat: ‘Clicks Don’t Matter’
During a keynote at Street Fight Summit West on Tuesday, Facebook’s Ted Zagat said that there was “zero correlations” between online clicks and offline spending. The long-time president of the reviews company admitted that the social networking giant could do a better job of emphasizing the relationship between digital engagement and reach to its local merchant advertisers…
PayPal’s Gauthier: Retailers Needs to Bring Together Products, Places and People
For PayPal’s Patrick Gauthier, the future of commerce isn’t online — it lays at the intersection of places, product, and people. During a morning keynote at Street Fight Summit West Tuesday, Gauthier, the GM of emerging retail services at PayPal, said that the challenge for retailers today is to reach consumers across mediums as much as dominating online or brick-and-mortar…
5 Tools for Creating SMB Video Promotions
As small business marketers search for new ways to capture the attention of potential customers, they’re beginning to take a closer look at online video promotions, which are cheaper than TV advertising and more eye-catching than static banner ads. Here are five tools that SMBs can use to create localized video promotions…
Street Fight Daily: What Apple Left Out, Google Kills Coupons
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Apple Didn’t Announce At WWDC 2014 (ReadWrite)… Google Will Kill Off Its Digital Coupon Business, Zavers (Recode)… Online Home Improvement Company Houzz Looking To Raise At $2.3 Billion Valuation (Forbes)…
At Mindbody, a Lesson in Focus
After a decade with little outside capital, MindBody has raised over $110 million dollars in the past four years to compete with the likes of Square and a deluge of smaller entrants. Street Fight recently caught up with the company’s founder Rick Stollmeyer to talk about the blurring line between marketing and operations, and what the explosion of local technology today spells for small businesses tomorrow…
Street Fight Daily: Apple Plans iBeacon Expansion, Airbnb Tests Conceirge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple’s Latest Offering Explores the Great Indoors (Wall Street Journal)… Airbnb Testing In-App Concierge Feature That Connects You With Real People at Your Destination (TheNextWeb)… Nokia Here Buys Desti to Build Personalized, Contextual Maps (GigaOm)…
30 Days Into Foursquare’s Great Schism: The Good, the Bad, and the Ugly
Vitals include whether or not Foursquare die-hards will migrate to Swarm. More importantly, will peeling off social and location tracking features to Swarm make Foursquare proper the more broadly applicable and mainstream-friendly local discovery engine it’s hoping to be?