Layar Shifts Focus From AR to Print, But Has Hopes for Geo-Located Future

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When Layar launched in 2010, a lot of excitement about the Dutch company stemmed from its augmented reality browser. But while the concept was very cool to local-focused techies, it didn’t quite catch on with regular users the way that it needed to…

Street Fight Daily: HopStop Channels Waze, Should Groupon Buy Foursquare?

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.HopStop Live Brings Real-Time Crowdsourced Transit Information to the iPhone (Verge)… Check In, Flame Out: How To Save Foursquare (TechCrunch)… Patent filing Suggests Apple is Working on ‘Street View’ mMapping Technology (Apple Insider)…

Why the Commoditization of Local Information Is an Opportunity for Journalism

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Some have seen the shift of local information — from something that was unique to newspapers to a commodity that is available from a variety of sources — as the end to local news. But I actually think it presents a great opportunity for journalists to do what they do best: put information into context and tell us why it matters…

PODCAST: This Week in Location-Based Marketing — Beergram

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the Singapore government’s plan to roll out location-based services; Google’s Niantic Labs gets into book publishing; Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Plus special guest Andrea Sanchez, founder of Beergram.

Street Fight Daily: Facebook Home’s Local Angle, Why Yelp Needs Help

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Home: The Local Angle (Screenwerk)… After Ditching The Groupon Model, Zozi Lands $10M To Build Out Its Marketplace For Celebrity-Guided Adventures (TechCrunch)… Why Yelp Needs Help (PCMag)…

How Partnerships Can Help Hyperlocal Sites Expand Their Reach

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There’s a saying that’s echoing more insistently today in hyperlocal publishing: “Don’t compete – collaborate.” Editor and publisher Susan Mernit puts that saying into practice at Oakland Local, partnering with other media and non-profits to juice content, build visibility, and generate revenue…

Case Study: Nonprofit Uses Hyperlocal Content to Reach Families

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What started out as an online cookie sale in 2008 turned into much more for Cookies for Kids’ Cancer, when the pediatric cancer research nonprofit formed a partnership with hyperlocal content network Macaroni Kid to promote its local bake sales across the country in 2010…

Report: Local Mobile Ad Revenue to Hit $9 Billion by 2017

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Local mobile advertising is set to generate $9 billion in revenue by 2017, but it will take a smaller portion of total mobile ad spend than previously expected, according to a new study by BIA/Kelsey. The research firm revised its earlier estimates for local-mobile spends share from 44% to 38% of total mobile ad dollars in 2012 to account for slower than expected adoption of local strategies among national advertisers and an increase in mobile advertising as a whole.

Street Fight Daily: Facebook Nearby Now “Local Search,” Mobile Shift Threatens Google

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Facebook Nearby Is Now Facebook “Local Search” (InsideFacebook)… As Web Search Goes Mobile, Competitors Chip at Google’s Lead (New York Times)… Arthur Frommer Gets His Brand Name Back from Google (Skift)…

Managing Local Presence on Mobile Devices: A Developing Challenge

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The continued strong growth of mobile local search combined with the high value of mobile customers indicates a shift in attention is required on the part of local search publishers, in order to make it easier for businesses to manage their listing content on the devices consumers are turning to in ever increasing numbers.

How Solocal Transformed the French Yellow Pages Into a Local Search Powerhouse

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In an industry once dominated by yellow pages, traditional media publishers and even established companies like Yahoo needed to evolve in order to stay relevant in the constantly progressing local search space. Jean-Pierre Remy, president and CEO of Solocal Group (formerly PagesJaunes Groupe), led his organization’s remarkable transformation from traditional print publisher to one of the world’s most progressive local search companies…

Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…

In Lead-Up to Expansion, SinglePlatform Adds Yelp to Publisher Network

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SinglePlatform has added Yelp (and its 100 million unique users) to the network of local publishers across which the company distributes business and product information — namely, menus — from its base of local merchants. The partnership is a coup for Constant Contact, which snapped up SinglePlatform for $100 million last summer, as it looks to begin the process of introducing the product to its existing customer base over the next few months…

Study: National Brands Miss 86% of Local Feedback

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National brands miss 86% of the local consumer feedback published through social networks, according to a new study by VenueLabs, which provides local analytics for large companies. The numbers reflect the marked growth in consumer interaction with national brands at a local level, and the increasing opportunity for hyperlocal companies to build services to help enterprise access the opportunity…

DOOH Is Poised to Grow, But Accountability and Collaboration Are Key

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Why are so few dollars in media plans allocated to on-the-go media? Primarily because this sector has not provided the basic, traditional tools to the planning community that is expected with all other media types to evaluate, plan, place and track in a standardized way.

Street Fight Daily: Making Advertising ‘Glocal,’ LivingSocial Partners With Custora

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Great Advertising Is Both Local and Global (Harvard Business Review)… LivingSocial Takes Andrew Mason’s Advice with New Targeting Tech From Custora. But is It Too Late? (PandoDaily)… Facebook App Used More than Mapquest, Bing for Local Search (Screenwerk)…

6 Marketplace Platforms for Local Buyers

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Limited-time promotions are an effective way to generate immediate customer demand, but what happens once the hype is over and the deal is complete? To counteract their one-and-done reputations and give merchants a way to extend their promotions, a number of hyperlocal companies are developing local marketplace platforms with more opportunities for long-tail marketing…

Can Local Media Find New Opportunities by Catering to Brands?

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“Journalism is Dead, Long Live Journalism” is the theme of a conference I’ll be attending this week in Denver. And the name isn’t a surprising one — there’s been a lot of angst lately about the emerging business models for digital journalism. Futility can be difficult, but it also can bring sea change. With that in mind, here are a few of the ideas I’ll likely be discussing with folks at the conference.

Street Fight Daily: LivingSocial Co-Founder Departs, NextDoor Hits 10K Neighborhoods

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.LivingSocial CTO and Co-Founder Departs Company (AllThingsD)… Nextdoor Hits 10K Neighborhoods, Gets Me To Stop Running At Night (TechCrunch)… Solving the Hyperlocal Puzzle (American Journalism Review)…