5 Analytics Platforms For Better Hyperlocal Ad Targeting

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Location analytics platforms can be just as useful for developers and publishers as they are for major brands and agencies. In fact, these platforms can be a useful tool for just about anyone who’s looking to gather more inside data about their audience or the audiences they’re trying to reach through mobile ads. Here are five location analytics platforms that brands, marketers, and developers can use to learn more about their target consumers…

Amplify LA Co-Founder: Monetizing Local Is Challenging

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Although the startup accelerator doesn’t deal exclusively with media and entertainment properties, the group’s executive director Jeff Solomon (who previously co-foundeed Leads360, a VC backed SaaS company) has plenty of opinions about how the hyperlocal space is evolving. Solomon caught up with Street Fight recently with some thoughts about location-based companies, monetization, and LA’s up-and-coming “Silicon Beach.”

Street Fight Daily: Apple Apologizes, Foursquare Partners with Open Table

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple Apologizes for Misstep on Maps (New York Times)… Foursquare Keeps Moving into Local Search with Open Table Reservations (GigaOm)… Nokia Seals Mapping Deal With Oracle (Wall Street Journal)…