PODCAST: This Week in Location-Based Marketing — Choco-locate

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what an airport’s location tech might have to do with James Joyce. Australia shows us how to do disaster notifications with LBS. STMicroelectronics kills us with air pressure — in a good way. All this plus a few deals, an acquisition, Tasti D-lite’s new book and special guest Lalita Krishna of Choco-locate…

Street Fight Daily: Tribune Halves TribLocal, Yelp Pushes Into Asia

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.In Wake of Journatic, Tribune Reduces Number of TribLocal Editions (Crain’s Chicago Business)… Yelp Expands into Asia With Singapore Launch (CNet)… UBL Going After Huge Offline Co-op Ad Budgets (Screenwerk)…

‘Indie’ Hyperlocal ARLNow Replicates With New Outlets in Suburban D.C.

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Founder Scott Brodbeck is expanding his “indie” site from Arlington, Va., adding the affluent, mostly white suburb of Bethesda, as well as adjacent and demographically similar communities in Maryland’s Montgomery County. Street Fight spoke with Brodbeck how and why he was expanding his site’s footprint, and what other indie hyperlocal publishers should think about when the look to grow beyond their initial towns…

Moe’s Southwest Grill Launches Nationwide Check-In Campaign

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Rather than having individual franchises run their own social check-in campaigns, Moe’s Southwest Grill decided to pull together their promotions and launch a nationwide campaign that aggregates Foursquare and Facebook check-ins at more than 440 Moe’s locations. Lauren Barash, the chain’s director of marketing, says she is already seeing enthusiasm from customers…

Street Fight Daily: Edo Raises $15M, Local Retail Spend Up in 2013

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Card-Linked Local Offers Platform Edo Raises $15M Series C (TechCrunch)… Local Web Retail Ad Spend to Hit $4.2B in ’13 (Net News Check)… Locaid Bolsters Location Service With IP Address Data (GigaOm)…

With Passbook, iPhone 5 Answers Mobile’s ‘Dirty Little Secret’

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More data on a faster device means new opportunities for data-heavy hyperlocal developers, which should open up some new innovations by developers. And while the omission of near-field communications may dash the hopes of some who looked for Apple to push into payments, it does not diminish the potential impact of iOS6, the operating system announced in June, and its key feature — Passbook…

More Hyperlocal Investment Content Coming to Street Fight

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Over the last six months, our Hyperlocal Investment Report newsletter has aimed to guide investors through this new industry, to give context and insight into the market potential of pre-public companies, and to synthesize activity in the public markets as well as in private placement, venture capital, mergers and acquisitions, private equity and the like. With this issue, we’re moving it from a paid product to delivering this content on our public website for free, to engage in broader discussion around key issues in hyperlocal investing.

iPhone 5: What Passbook and Maps Could Mean for Hyperlocal

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Apple is set to announce the iPhone 5 during a press event in San Francisco later today, and with it, a set of features that could deeply impact the hyperlocal ecosystem. Maps and Passbook have the potential to become core, high-growth platforms within the hyperlocal industry, and the deeper integration of Siri could move the needle in local search…

Belly CEO: Loyalty Is a Relationship — And Relationships Take Work

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The customer loyalty company currently operates in 10 cities as well as many one-off locations around the country, and it got a massive vote of confidence in May when Andreessen Horowitz invested $10 million in series B financing. CEO Logan LaHive connected with Street Fight over email recently about the process of scaling up, settling down, and the struggle between great ideas and execution.

Street Fight Daily: Paton Opens Up, LivingSocial To Slow M&A

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.For Paton, Bankruptcy for Journal Register Is ‘Embarrassing’ but Necessary (New York Times)… LivingSocial to Slow Acquisition Pace (Reuters)… Paying the Apple Way: It’s Coming, But Not Likely on New iPhone (Wired)…

How Can Local Search Better Serve Service-Oriented Businesses?

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Local search isn’t just about brick and mortar. In fact, a very large number of the local businesses we interact with on a frequent basis are service-area oriented. And yet service-oriented businesses make something of a poor fit in a local search model that is oriented toward my physical location and the proximity of nearby businesses on a map…

Street Fight Poll: For Deals, It’s Still ‘One and Done’

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According to our poll, almost 42% of 750 consumers surveyed on September 6 said they’ve never returned to a business they first visited to redeem a deals voucher, and fewer than 17% have been back more than five times. Almost 17% returned once, and a shade less than 25% between two and five times.

Street Fight Daily: DMN’s Marketing Venture, Google Offers Exec Exits

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Dallas Morning News Partners With Slingshot to Create Speakeasy Marketing Service (Dallas Morning News)… Google Offers Exec Eric Rosenblum Leaves for Mobile Ad Start-Up (All Things D)… Groupon Journeys Offshore for Customer Service (Wired)…

80% of Disposable Income Is Spent Within 20 Miles of Home – Or Is It?

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Many “geoscenti” have uncritically accepted certain foundational local statistics because they’re so widely cited and repeated. As a result they’ve acquired the status of “common knowledge.” But are these numbers ultimately traceable to a real, credible source? It’s not really clear…

7 Strategies for Dealing With Online Reviews

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While nobody doubts that positive reviews can be good for a business, many merchants aren’t quite sure how to encourage their customers to post their opinions online — and how to respond when they receive negative feedback in such a public forum. We spoke to five experts in the field and asked what businesses should consider when managing their online reviews…

Street Fight Daily: Mason Opens Up, Apple’s New Location Patent

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Andrew Mason Talks About Groupon’s Growth and Growing Up (Chigao Tribune)… Apple Patent Would Disable Smartphones by Location (Mashable)… Locu opens its local business data trove to devs with API (GigaOm)…

Should Local Publishers Really Try to Morph Into Marketers?

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Publishers can make the transition from a publishing company to a marketing solutions company. But to do so is not just about developing a new product offering — it’s a change in the industry they are in. That doesn’t mean they can’t still have a newsroom or produce content. But it does mean content won’t be the focus…

New Hyperlocal Opportunities as TV Goes Social and Mobile

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Looking at the role location plays in TV leads us to two key areas of opportunity. The first is the collection of location data from Twitter and other social TV platforms enabling networks to identify high and low geographic engagement regions. The second is the relationship between the viewers’ physical location and the presentation of offers/deals by brands…

PODCAST: This Week in Location-Based Marketing — Wendy’s, ExpertMaker

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss location-connected farms, groceries at the airport, more fast food QR code use — plus funding and M&A news, and special guest Lars Hard, founder of artificial intelligence company Expertmaker…

Street Fight Daily: Gannett Buys Loyalty Play, Payment Wars Heat Up

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Gannett Buys Mobile Consumer Rewards And Loyalty Platform, Key Ring (TechCrunch)… How LevelUp Plans To Win The Wallet Wars (Fast Company)… Daily Deals: Not Dead Yet (Inc.)…