Study Finds That Daily Deals Might Actually Be a ‘Sustainable’ Model

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A new report indicates that the daily deal is far more sustainable than previously thought. The Rice University study took a deep dive into the longitudinal impact of daily deal campaigns and found that key performance metrics like customer acquisition and value remained steady even as businesses ran seven or more campaigns. Street Fight caught up with Utpal Dholakia, the author of the study, to discuss what the research means for the industry…

Street Fight Daily: More Journatic Drama, New Hyperlocal Co-op

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Chicago Tribune Discovers Plagiarism, Suspends Work with Journatic (Poynter)… Banyan Project Planning Its First Community-owned News Co-op (Nieman Lab)… The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong (Both Sides of the Table)…

Journatic Takes Double Hit: Editor Quits and Tribune Suspends Service

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Community news provider Journatic has been rocked by the back-to-back resignation of its new chief editor and the decision of the Chicago Tribune to indefinitely suspend the service as operator of its 90 TribLocal publications…

Scoutmob Adds Etsy-like Commerce, More Content

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In late 2011, there was a lot of talk about the convergence of content and commerce, heralding editorial context as huge driver for local plays. Since then, things have cooled off a bit, but, fresh off a $3.4 million series A round of financing, mobile deals play ScoutMob is doubling down on content/commerce in a big way…

New Tool Helps Publishers Find National Stories to Localize

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A new application unveiled by the Knight News Innovation Lab at Northwestern University promises hyperlocal publishers a new, efficient means of story generation. Currently available in beta, Local Angle offers publishers and editors the platform to search for locally relevant news across the national wire…

PODCAST: This Week in Location-Based Marketing — Poynt, Adcentricity

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In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss Poynt’s filing for bankruptcy protection and Amazon’s UpNext buy; Nokia gets out of mobile payments while everyone else is getting into them; news from Google and IBM; and special guest, David Peres of Adcentricity…

Street Fight: LevelUp ‘Zeros Out,’ Andrew Mason Waits Tables

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.LevelUp’s Plan to Supercharge the Mobile Payments Market: Make It Free (All Things D)… The Education of Groupon CEO Andrew Mason (Businessweek)… LivingSocial Partners with Madison Square Garden, AEG and More for Live Event Offers (The Next Web)…

Behind Constant Contact’s $100 Million Bet

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SinglePlatform, a two-year-old startup in the listings business, was close to closing a $15 million funding round when it was snapped up by email marketer Constant Contact last month in a $100 million deal. Recently, SinglePlatform founder Wiley Cerilli and Constant Contact CEO Gail Goodman spoke with Street Fight’s Steven Jacobs about how their respective companies met at an intersection of services for SMBs. Read more on the motivations behind the deal.

More ‘Serious Disruption’ in Store for the Local News Industry

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Local and hyperlocal journalism, like the entire news industry, is being pushed toward big change — to leave its editor-centric culture and connect more deeply with the community in the news-gathering process. Peggy Holman, co-founder of Journalism That Matters, is one of the on-the-ground agents of change…

Street Fight Daily: Groupon’s Free-Fall Continues, Svpply to Local

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Free-Falling Groupon Has Its Problems but Bankrupacy Talk Is Bunk (All Things D)… Svpply’s Store Explorer Lets You Window Shop From Your Phone (Fast Company)… Location, Personalization Key Factors in Mobile Advertising Triumph (Mobile Marketer)

Twitter Loses Significant Local Audience in Cutting Off LinkedIn

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In the purely hyperlocal sense of the word, LinkedIn is not like a Patch.com or a Foursquare. But, like Facebook, it is one of the primary filters though which people view social graph data. And social graph data, by definition, is local to some degree. Twitter’s decision to exclude the network from its API risks giving up on sizable growth opportunities…

Case Study: Target Encourages Guest Loyalty With Shopkick Partnership

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When Target took its partnership with Shopkick nationwide and rolled out the app at its 1,764 stores in May 2012, it became the largest retailer to partner with the mobile loyalty platform to date. While the partnership is still in its infancy, Target communications manager Molly Snyder says store managers are already reporting tremendous feedback and enthusiasm…

Street Fight Daily: Groupon Hits Low, Foursquare Helps Ad Sales

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Groupon’s Stock Hits New Low, Slipping More than 5% on the Day (The Next Web)… Foursquare Helps Magazine and Radio Station Sell Ads (AdWeek)… Hyperlocal News Sites Mature as Founders of Baristanet, Dallas South News Move On (Poynter)…

Digital First’s Buttry: Turning Community Engagement Into Profit

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“The engagement is part of building the brand, and the better brand you have, the easier the sale is for your sales staff,” says Buttry. “And the better brand you have, the more you’re going to feed in traffic. The more you become a place to find everything in the community, you’re going to generate more traffic, which generates more revenue.”

6 Tools for Identifying and Rewarding Brand Advocates

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Local marketers can’t force customers to talk about their brands online, but they can provide incentives to encourage this type of social sharing. Here are six platforms that businesses can use to identify and reward customers for talking about their products and services on Facebook, Twitter, and Foursquare…

Street Fight Daily: Baristanet Founder Departs, ‘Showrooming’

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Departure of Baristanet Founder Doesn’t Portend Changes, Says Editor (Poynter)… Is the Future of Retail Showrooming? (GigaOm)… Let’s Explode the Myth that Data Journalism is ‘Resource Intensive’ (Online Journalism Blog)… Let’s Explode the Myth that Data Journalism is ‘Resource Intensive’ (Online Journalism Blog)…

Debbie Galant Leaving Baristanet for Role at Montclair State

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Galant, who co-founded Baristanet, the New Jersey network of indie hyperlocals, is leaving management of the site to take a role at Montclair State University, where she’ll join “an ambitious effort to nurture digital and hyperlocal journalism in New Jersey.”

Ex-Patch EIC: Journatic Illustrates Cost/Quality Issue in Hyperlocal

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If I were to prescribe Journatic a fix for this recent ailment (beyond, you know, not faking bylines anymore), it would be to show a real investment in journalism, in all senses of that word. We get that you’re “-atic” — cost savvy and operationally slick. How bout showing everyone you can also be “Journo”, and slow down and do some meaningful work? It might be money well spent…

Mid-Year Analysis: The 5 Biggest Trends Driving Mobile, Local Media

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We’ve just passed the half-year mark and the mobile local space continues to move rapidly. Here are five major trends distilled from a couple of recent trade shows, and from my own examination of action in the space this year…

Using Twitter as a Hyperlocal Media Utility

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Although often associated with breaking news distribution, Twitter is more than a broadcast channel; it can facilitate the local B2B, B2C and C2C communication required for a truly active online bulletin board. The shared economy will work most efficiently with a communal media infrastructure that facilitates the messaging required to match transactional participants…