Street Fight Daily: Yelp to Bing Local, IAB Launches Mobile Tools
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Yelp to Feature Reviews on Microsoft’s Bing Local Search Pages (Bloomberg Businessweek)…
IAB Launches Hub For Mobilizing Web Sites (MediaPost)…
Anyone Who Thinks Mobile Advertising Is Going to Be Huge Needs to See These Charts (Business Insider)…
Constant Contact Snaps Up SinglePlatform for $65 Million
Constant Contact announced this morning that it has snapped up Single Platform, a service that allows businesses to manage their online presence, for $65 million in cash. The New York-based startup’s solution, which began primarily as a way for restaurants to digitize and publish menus, will be integrated into Constant Contact’s local marketing suite…
Case Study: Salon Attracts Clients With Mobile Site, Loyalty Program
Anne Kelley wasn’t sure that daily deals were the direction she wanted Wet Salon and Studio to go when she began handling the Austin salon’s marketing efforts last year. Rather than work with the traditional deal companies, Kelley opted to focus her digital efforts on creating a mobile website and partnering with Belly to implement a rewards program that encourages loyalty rather than deal-seeking…
Street Fight Daily: Twitter Localizes Trends, 10M Placecast Users
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Twitter Launches Tailored Trends Based on Location, Who You Follow (TechCrunch)…
Waze And Others Contributing to Apple’s iOS 6 Maps’ Crowd Sourced Traffic Data (TechCrunch)…
Missing the Point on Paywalls (CJR)…
Yext Scores $27 Million in New Funding
The round comes two months after the company spun-off its original pay-per-call business and co-founder Brent Metz into an independent division called Felix — a move which, at the time, Yext CEO Howard Lerman told Street Fight was in response to the massive growth of the company’s PowerListings product and pressure from the board “to throw all of our weight behind it.”
6 POS Systems With Loyalty Program Integration
With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…
Street Fight Daily: Patch Numbers Up, TBD Loses Final Employee
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Patch Sets Records for Traffic and Revenue (FishbowlNY)…
TBD Loses Its Last Employee (Washington City Paper)…
PlaceIQ, Skyhook Using Location for Brand-Audience Targeting (ScreenWerk)…
Investment Newsletter Sees Data Loop Closing, M&A Levels up 186%
The June issue takes a look at content economics issues in hyperlocal on the heels of Tribune’s deal with Journatic; evaluates the rush to self-serve by giants like Google and Facebook; the point-of-sale heat; and unpacks the M&A and investment activity in the month of May. Read excerpts from the issue.
Street Fight Daily: Foursquare’s Revamp, Loyalty Programs
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Foursquare Looks to Shift From Gaming Novelty to Essential Tool (Adweek)…
Hyperlocal Journalism Fosters a Greater Sense of Community Among Readers (Guardian)…
Media Companies Poised for Deals Growth (NetNewsCheck)…
Local Businesses Plot Expansion Via Crowdfunding
Even before the passage of the JOBS Act in early April, SMBs across the country were increasingly turning toward crowdfunding websites such as Indiegogo to facilitate expansion. Now, with the law on the books and pressure on the SEC to finalize regulations around it in the next seven months, some foresee crowdfunding, not venture capital, grants or loans, as the next innovative way to stimulate local business and job creation…
Tackable Team Introduces New Hyperlocal App to Crowdsource Events
With Eventster, the developers at Tackable are hedging their bets on the belief that events discovery, not a down economy or general apathy, is the main reason why approximately 40 percent of industry tickets go unsold. To more effectively target users, the application will, over time, recommend events based on past preferences, in addition to location.
Street Fight Daily: Netherlands Hyperlocal Success, Mobile Adwords
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
In the Netherlands, a Patch-like Hyperlocal Network Is Nearing Profit (Nieman Lab)…
Dennis Crowley On Reinventing Foursquare (TechCrunch)…
Google’s AdWords System Goes Mobile (Forbes)…
PODCAST: This Week in Location-Based Marketing — ScreenScape Networks
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at new Wifi-blocking wallpaper, Verizon’s $612M bet on Hughes Telematics. Groupon gets into the food ordering business and we love our Guiness – even more with QR codes. Plus, our special guest Mark Hemphill of ScreenScape Networks and our resource of the week from the FCC…
LevelUp Adds $12 Million in New Funding
SCVNGR’s mobile payments platform is getting another big boost. The maker of LevelUp, an app that links credit and debit cards to mobile phones, has announced that it has raised an additional $12 million from Highland Capital, Google Ventures, Balderton Capital, Continental Investors, and Transmedia Capital. The latter two companies are new investors…
The Five Fundamentals of Deals Success for Local Media Companies
Many local media companies have not structured their daily deals programs appropriately or put the necessary resources behind them. While there is no silver bullet to guaranteed deals success, we have used our experience working with more than 400 local media companies to develop a model that breaks down the five most important factors to creating a successful deals program…