New Crowdfunding Group Chief: More Hyperlocal Projects Will Get Funded

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A group of top debt and equity crowdfunding platform and industry experts launched the Crowdfunding Professionals Association to facilitate a vibrant, credible and growing global crowdfunding community. In an interview with Street Fight, the chair of CfPA’s executive committee, Berkeley Geddes, says “crowdfunding has the potential of letting anyone in on the next big deal, not just Wall Street elite.”

Sheepshead Bites Editor Reveals the Secrets to His Hyperlocal Success

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“Local doesn’t scale,” says Ned Berke. “That’s the line, right? And as easy as it is to fall back on that, it is the truth. It really doesn’t. You can’t use a template for a small town in Utah, put it down in the middle of Brooklyn, and have it work. … I do think that the old model of giant newsrooms for communities is gone. I don’t think it’s doable. But I don’t think it’s necessary, either.”

JiWire: 49% of In-Store Comparison Shoppers Check Others’ Prices

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The mobile audience company that uses WiFi loading pages to connect advertisers with consumers has released its Q1 “Mobile Audience Insights Report” this morning. The big takeaway here is that the mobile device is set to play a large, and potentially disruptive, role in the brick-and-mortar shopping experience moving forward…

6 Email Optimizers for Improving Daily Deal Open Rates

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It’s become increasingly difficult for daily deal publishers to cut through the clutter and get their offers noticed. In an effort to boost the open and purchase rates on their marketing messages, a number of deal providers have turned to technology companies offering email optimization platforms for help. Here are six email optimization platforms deal companies can use to improve response rates…

How Local Gyms Can Use LBS Fitness Apps

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Mark Hemphill, Founder and COO of ScreenScape says that “place-based media is a natural fit for fitness clubs. There are tons of applications ranging from fitness videos, to membership drives and loyalty programs that make it a natural application for both venue enhancement and member engagement.”

Street Fight Daily: Hyperlocal Shopping at Sears, Pirq for Apple Staffers

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Sears Rolls Out Hyperlocal Shopping Site (Crain’s Chicago Business)…

Want To Know What Apple Will Do Next In Mobile Commerce? Check Out The Pirq It’s Giving To Employees (TechCrunch)…

The Real Reason Foursquare Finally Decided To Pursue Revenues Now (Business Insider)…

Investment Newsletter Sees Directories, Deals at ‘Critical’ Stage

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The second issue of Street Fight’s monthly newsletter focused on strategy and investment in hyperlocal was released today. The current issue looks at: the upheaval in the directory business represented by the sale of AT&T Interactive to Cerberus; the risky pivot for daily deals companies toward e-commerce; the huge opportunities in data curation; and more…

Will eBay Be the Next Giant in Local?

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It’s not just about where users are spatially, or what device they’re on. It’s a function of where they are in the proverbial purchase funnel — the increasingly convoluted path between offline and offline worlds that leads from awareness to purchase. “The boundaries between the physical and digital world have disappeared, says WHERE’s Walt Doyle, “and the purchase funnel has become a purchase pretzel.”

Privacy Experts: Consumer Trust Is Vital for Mobile Payments and Apps

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Building relationships with consumers is all about trust — and trust is exactly what consumers lack when it comes to most mobile transactions: “Without strong user privacy controls, mobile payments may turn your cell phone into a magnet for telemarketing, spam, and online behavioral advertising,” CDT’s Harley Geiger writes…

Will Facebook’s New Offers Product Appeal to Merchants?

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“Facebook will not be all things to all people, and I think local is so hard to pull off really well that just a huge reach alone won’t solve the problem. They’ll get beat by more focused local players,” said Scoutmob co-founder Michael Tavani…

Street Fight Daily: Facebook Bags Glancee, Klout Going Local

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

What Facebook May Do With New Acquisition Glancee (ReadWriteWeb)…

In Letter to Stockholders, Groupon CEO Explains Strategy (The Next Web)…

Foursquare Gets Its Own Searchable Timeline With New History Page (TechCrunch)…

Does the ‘Debt’ in Daily Deal Transactions Inhibit Loyalty?

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Even forward-thinkers who speak about “commerce,” or “local commerce,” or even “e-commerce” as the next stage in digital marketing are abstracting too quickly: the industry-sparking innovation here is the use of commerce to drive customer acquisition by bringing the point of sale to the moment of impression…

PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Kodak’s attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post…

Street Fight Daily: Facebook Offers for SMBs, LBS Apps Hot

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Facebook’s ‘Offers’ News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses (TechCrunch)…

Survey: Budget, Time Biggest Obstacles to Mobile Marketing for SMBs (ScreenWerk)…

Competition Among Location-Based Apps Heats Up (Crain’s New York Business)…

Should All Ad Impressions on Mobile Devices Really Count as ‘Mobile?’

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For mobile advertising to reach its true potential the industry needs to start looking more closely at the nature of a mobile impression and applying more scalable and accurate ways to target users. The current one-size-fits-all approach is simply not going to work as users are increasingly cutting the cord and relying entirely on their tablets or phones…

Journatic’s ‘Darth Vader’ Takes Lightsaber to TribLocal

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Brian Timpone, the founder and CEO of Journatic, is a destroyer. And that’s a good thing because community journalism needs entrepreneurs who will clean out the stubbornly resistant vestiges of 20th century “best practices.” Too much of community journalism is built on an outdated model where one reporter is the Ptolemaic center of the news-gathering universe….

Case Study: Pet Supply Chain Finds Value in SMS Advertising

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Lipof Advertising creative director Nathan Lowery says businesses that inundate their customers with meaningless marketing messages are actually doing more harm than good. In his experience handling advertising and marketing for Pet Supermarket, Lowery has noticed that customers are less likely to unsubscribe from SMS advertising lists when they’re sent messages that have actual value, like coupons and discount codes…

Street Fight Daily: Yelp Earnings, Yahoo Small Biz Dashboard

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Yelp Delivers Strong Revenue In Its First Earnings Report (Business Insider)…

Yahoo Launches Online Marketing Dashboard For Small Businesses (TechCrunch)…

Nobody Has Yet Built the ‘AdSense for Local’ (ScreenWerk)…

Foursquare’s Biz Dev Chief Decamps for Andreessen Horowitz

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Tristan Walker, who pioneered some of the company’s most innovative partnerships, announced today that he is leaving the location-based social networking company. He joins Pinterest co-founder Paul Sciarra, who left the ecommerce startup to become an EIR at Andreessen Horowitz early last month…

What Intuit’s Demandforce Buy Says About the Future of Hyperlocal Marketing

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The acquisition means that hyperlocal marketing has arrived in terms of market and investor recognition — and that hyperlocal marketing is something that will likely be baked deep into existing SMB products such as QuickBooks. Consider this move to be the precursor of a comprehensive SMB dashboard incorporating cash flows, balance sheets, text and tweets…