Street Fight Daily: ‘Local Consumer,’ Curley Leaves Las Vegas Sun

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

After Strong Quarter, Groupon Starts Looking Like a Deal Again (AllThingsD)…

Rob Curley Leaves Las Vegas Sun (Poynter)…

Understand the ‘Local Consumer,’ and You’ll Understand How to Serve SMBs (VentureBeat)…

Factual Adds Context to Location With New API

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Factual has added deeper analytics to its compendium of location data services with the release of its new Geopulse API this morning. The API enables developers to retrieve contextual information — commercial profiles and density scores as well as demographic indicators like age, gender, and median income — for a given location across Factual’s 50-country reach.

5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales

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Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners. Here are five platforms that publishers are using to streamline the sales process when working with small business advertisers.

BIA/Kelsey: Local Social Spend to Increase 270% by 2016

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Local social advertising revenues are set to nearly quadruple (3.7x) over the next five years, according to a new study by BIA/Kelsey. The report projects that local spending on social networks will jump from $840 million in 2011 to $1.2 billion in 2012, reaching $3.1 billion in 2016…

Street Fight Daily: Groupon Revenues Up, AmEx App Serves Deals

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Sharp Revenue Increase for Groupon Gives Stock a Boost (Chicago Tribune)…

AmEx App to Blast Daily Deals Based on Your Payment History (Mashable)…

With Smartphone-Assisted Shopping, How You Shop Depends On Where You Shop (TechCrunch)…

How Buddy Media Uses Facebook to Drive Local Customers Into Stores

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Co-founder and chief strategy officer Jeff Ragovin spoke with Street Fight recently about the growing opportunity that social media represents, how the company helped L’Oreal drive revenue to local salons, and the importance of language…

Judge Suggests Some, But Not All, Bloggers Qualify as ‘Journalists’ Under Law

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Perhaps hyperlocal bloggers are journalists after all. Federal Judge Marcos Hernandez in Oregon ruled last November that a self-proclaimed “investigative blogger” was not a journalist for purposes of Oregon’s shield law. But Hernandez has issued another opinion in the same case, responding to the criticism by explaining “I did not state that a person who ‘blogs’ could never be considered ‘media.'”

Street Fight Daily: Journatic CEO, PayPal Data, Geofeedia

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps (TechCrunch)…

Journatic CEO: Efficiencies Make Hyperlocal Work (NetNewsCheck)…

PayPal’s Key to Winning Mobile Payments: Data (GigaOm)…

Should SMBs Get Into Content Marketing?

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Small businesses need to think like the brands they are. They should follow the same protocol now being established by content marketers: create a portfolio of content; use the new distribution channels and social media to get the word out; and learn how to curate….

MapQuest Tries Its Hand at Social Discovery With mqVibe

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The newish social mapping project debuted by MapQuest last October has been trying to create a neighborhood-centric “discovery” engine. The service launched in 50,000 neighborhoods across the U.S. and uses social media information about an area to generate a score for these neighborhoods.

PODCAST: This Week in Location-Based Marketing — Punchcard, WHERE

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In this week’s episode, Facebook writes another check and acq-hires another team; PayPal puts WHERE to use; and Bravo goes around the world in 80 plates. All this plus our weekly M&A and funding roundup, our resource of the week and special guest Simon Liss, CTO of WeLoveMobile…

Street Fight Daily: CityPockets Closure, Qype Surges in Europe

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Closure of CityPockets Provides Window Into Daily Deal Biz Shakeout (GigaOm)…

Qype, The Yelp Of Europe, Claims Top Dog Status With 860,000 Places Reviewed (TechCrunch)…

AT&T Completes YP Sale (BIA/Kelsey)…

Citizen Journalism: Ready for a Rewrite

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Citizen journalism can be reinvented to help communities not only become better informed but better places to live. The question is, are community sites ready to take the lead in reinventing citizen journalism to produce a 1 + 1 = 3?

Case Study: New York Acupuncturist Grows Business With Signpost

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As the owner of Premier Integrative Medicine, an acupuncture clinic in New York City, Humberto Toledo has struggled to generate walk-in traffic without a street-level storefront. To combat this issue, Toledo now uses Signpost to run regular deals and incentives to attract new customers, and says the company is less “intimidating” to work with than competitors like Groupon and LivingSocial…

Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…

AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…

Savored Makes Restaurant Reservations Based on Your Location (Mashable)…

CityPockets Shutters, Launches Coupon Discovery Site Reclipit

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The company’s new venture aims to be a sort of Pinterest for coupon clippers, allowing users to post and “reclip” deals posted by established deal bloggers and friends. Users can use a bookmarklet to clip the image and link to deal and repost the metadata to their Reclipit accounts…

How Big Data and Augmented Reality Are Transforming Hyperlocal

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Behind the most innovative hyperlocal technology companies is likely a Hadoop cluster — an open-source distributive data framework, which allows companies to collect and analyze data at scale. Street Fight recently caught up with Cloudera’s VP of technology solutions Omer Trajman and solutions architect Patrick Angeles to discuss how “big data” is continuing to change the game in hyperlocal…

Will Mobile Payment Companies Expand Into SMB Marketing?

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Transaction processing will become only a moderately profitable business. Where the big POS guys will make money is in value-added marketing services. Square has already started to add in loyalty programs. It’s only a matter of time before digital loyalty card startups start to tap into the POS APIs to enable tight integration between their loyalty efforts and the POS vendors…

Feet on the Street: How Hyperlocals Can Enhance Local Sales Outreach

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Building a successful local sales force takes more than just placing bodies in coverage areas. To be truly effective, salespeople must create strong ties in their target community through outreach. These ties create an authenticity that is invaluable when it comes to establishing a lasting local presence…

Street Fight Daily: Foursquare Coupons, Edo’s Real-Time Offers

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Edo Launches Real-Time Local Offers Platform, Tied To Your Bank Card (TechCrunch)…

Foursquare Joins the Coupon Craze (Wall Street Journal)…

Four Reasons Why Andreessen Horowitz Is Investing $10 Million in Belly (AllThingsD)…