A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Why Highlight Wasn’t A Breakout Success At SXSW (TechCrunch)
Brenden Mulligan: It’s not that I think Highlight wont work. It’s that I don’t think it was ready for prime time, and I don’t think SXSW was the right venue for it to prove itself. I’m not a user, but I’m not ready to write it off. I just probably won’t use it until it provides more value and less battery drain.
Glassmap’s Founders Get Clear About Online Privacy (GigaOm)
Geoffrey Woo and Jon Zhang: Instead of giving into Silicon Valley sensationalism, we’d rather have a real dialogue about online privacy. There are four things that really matter: real-time adaptiveness, transparency, the right amount of privacy, and user-service symmetry.
Retailers Strike Back in Mobile Wars With … People (Ad Age)
In an age of the check-in and snazzy, location-based technology, the latest in mobile apps for stores harkens back to the bedrock of retail: service. As more shoppers use smartphones to find lower prices or research products while browsing the aisles, many retailers are beginning to arm staff with the same tools.
Mobile, Local and Social at the London Web Summit (The Next Web)
Omid Ashtari, the European Business Development Director at Foursquare, said he is very aware of the current limitations of always-on location services: ”In many ways, precise always-on location awareness from a device perspective drains a lot of battery. That will change with upcoming generations of phones obviously but currently it’s a trade-off. Do I want really relevant local coupons or battery time?”
Everyblock to Integrate Info From NabeWise (Everyblock Blog)
NabeWise is a site that lets people review neighborhoods — sort of like Yelp lets you review restaurants. You’ll now see NabeWise reviews on EveryBlock whenever one of your followed places is reviewed on their site. As part of this partnership, you’ll also start to see EveryBlock links on NabeWise.