As Facebook Readies IPO, Local Strategy Is in Focus

Considering that 70% of small businesses already use Facebook as a promotional tool through Pages, the company has a serious leg up on the competition. Transitioning these users into paying customers means cutting into Google’s massive market share of local ad spend, and potentially replacing the search giant as the de facto marketing tool for local businesses online…

How Non-Profits Are Using LBS to Promote Awareness — And Spur Donations

Although location-based services are most often used in marketing campaigns designed to drive profits, they are also becoming quite important in the non-profit realm as well. Charitable organizations have begun introducing LBS related to their cause, promoting awareness while providing useful information

Street Fight Daily: 01.31.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon’s ‘Weird’ CEO Takes on Critics (Wall Street Journal)…

Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions During The Holidays (TechCrunch)…

Will Groupon Get Lampooned in New CBS Sitcom? (Forbes)…

How Should Hyperlocal Sites Handle User Information?

Publishers should be transparent on their information practices with their users. Such transparency should include what information publishers collect from their users, how the information may be used, whether publishers may share such information, what choices users have with their information, and keeping such data secure…

As Photography Evolves, Quality Imagery Remains Vital for Local

The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures…

Street Fight Daily: 01.30.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LivingSocial Now At 5,000 Employees, Half The Size Of Groupon (TechCrunch)…

Foursquare Brand Pages Become Chain-Friendly (About Foursquare)…

Pinterest Becomes Top Traffic Driver for Retailers (Mashable)…

Twitter, Summify and the New Local Relevance Layer

We’ve already seen on Street Fight how Flipboard can be turned into a hyperlocal news feed. And that’s exactly where I see possibilities or Twitter in Summify. Flipboard is an amazing presentation layer, but following raw Twitter streams via lists and then dumping them into Flipboard does not surmount the signal-to-noise problem. Drop Summify into the mix and things get more interesting. Further, add the ability to more easily build lists based on geolocation of the tweets and you might actually have a very interesting hyperlocal content stream with huge implications for local businesses…

Local Quotables: Dorsey, Josic, Brody & More

This week’s top quotes come from Twitter and Summify as they discuss their new partnership in order to increase delivery of instant, relevant news. This week also features Harvard researchers explaining why some ventures succeed and Boyan Josic of Daily Deal Media asserting the growing success of daily deals companies…

PODCAST: This Week in Location-Based Marketing: NearBuy, Urban Airship

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk focus on some timely stories from some of the companies that made a splash at the recent Big Show conference in New York. Topics include cloud analytics company NearBuy, geofencing service LocalPoint and Foursquare’s foray into the menu business…

Street Fight Daily: 01.27.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Shoply Aims To Socialize Ecommerce (TechCrunch)…

Nielsen Adds Hyperlocal Metrics (Mediapost)…

Security Concerns Surround Mobile Payments and Coupons (ReadWriteWeb)…

Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times

Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…

5 Network Models for Serving Up Hyperlocal Advertising

Hyperlocal publishers have no shortage of ad networks to choose from. Street Fight looked at five of them to get a sense of the offerings available and to get a discussion going about what to look for in a hyperlocal ad network and what publishers and small businesses can expect…

Street Fight Daily: 01.26.12

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups..

BofA, Rivals Look to Get In on Groupon’s Game (Wall Street Journal)…

Tibbr Has a New Twist on Geolocation (ReadWriteWeb)…

Groupon Criticized For Literally Peddling Snake Oil (Atlantic Wire)…

Lesson From Gilt: Consolidation Means Growing Up for Daily Deals

Gilt City’s retreat points to a larger systemic issue for the deals space in 2012. With venture investment in the space waning, access to the type of funding necessary to scale the capital-intensive sales efforts is becoming much more difficult — and the potential for a relative newcomer to achieve Groupon or LivingSocial-like growth seems a lot less likely…

Paulding.com’s Hughes: Patch’s Plan B Should Be Franchises

The founder of the Knight News Challenge-winning indie hyperlocal talks with Street Fight about what it’s like to compete with the local Patch, the key mistake he made, and why the future of hyperlocal may include owner-operated franchises.

Street Fight Daily: 01.25.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Deals Coming to Tourist Kiosks in Chicago (Crain’s Chicago Business)…

Location-Based Shopping App Shopkick Now 3 Million Users Strong (TechCrunch)…

GuideHop and iStopOver Team Up To Fuse Local Activity and Rental Discovery (TechCrunch)…

8 Scheduling Tools For Managing Deal Customers

When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.

Yext CEO: ‘Fairly Intense Consolidation’ En Route for Local Marketers

In July, Yext raised $10 Million to fund its new Power Listings product, and the company has since amassed a massive customer base, onboarding over 40,000 paying subscribers in a little over a year after the launch. Street Fight caught up with the company’s CEO, Howard Lerman, to take a deep dive into the business of local information and to talk about which hyperlocal companies he sees coming out on top…

Location-Based Marketing Hits the Food Truck Circuit

When it comes to food trucks, location is critical; making sure that nearby consumers know where a truck is parked can make or break a day’s sales. As a result, location based services have become an excellent marketing tool for these meals on wheels…