Street Fight Daily: 09.27.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

September can’t end soon enough for Groupon. The month brought a string of staff departures, SEC spats and the indefinite shelving of the company’s long-awaited IPO. Now a second class of employees has filed a class action against Groupon over unpaid overtime. (PaidContent)

Facebook is offering up to $10 million in free advertising to small businesses in the middle of slight changes to how the social networking site allows brands and consumers to interact on its Pages. (ReadWriteWeb)

Halogen Media’s Peter Horan notes that the battle for local itself will be differentiated between “efficient” local and “effective” local. Efficient local has been the common approach but it has just two percent penetration, he says. But effective local is a guy going down the street and saying: ‘Mr. Florist, do you want to work with us?’” (Local Onliner)

Groupon salespeople weigh in on the company culture and talk about whether business is still growing at the daily deals market leader. (Business Insider)

Meporter, the app that lets you report local news as it breaks, launches in beta on Android. (TechCrunch)

If you’re a traveler and want to share your travels with family and friends visually, HipGeo lets users easily share locations, routes, and pictures of where you’ve been by automatically creating and sharing your story. (PC Mag)

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