- Part 4

Hyperlocal Post-Mortem: Lessons Learned From InJersey

Ted Mann

Hyperlocal Post-Mortem: Lessons Learned From InJersey

When we made the decision this week to shutter InJersey.com — a network of hyperlocal sites across the garden state that I helped build, nurture, and raise like a child -—my biggest fear was that the effort would be branded a failure. In the age of Twitter, I was braced for the #epicfail hashtag. It came instead via Slate, in the form of a Jack Shafer missive…

Google+ is Part of Something Bigger — Much Bigger

Alex Salkever

Google+ is Part of Something Bigger — Much Bigger

The much-ballyhooed launch this week of Google+, a social network that was created to go up against Facebook, has drawn tons of media attention. What most pundits seemed to miss in the all the noise is that Google is smartly positioning itself as a one-stop-shop for multiple facets of local advertising, all sold through its automated self-service sales machine. What’s more, they should all feed off each other…

Yelp: Going Mobile

The Editors

Yelp: Going Mobile

Yelp is wisely leveraging one of its major strengths–its mobile popularity–to get up in Groupon’s grill. Yelp users regularly use its mobile features to decide where to eat, drink and shop when they’re out and about. Now they get instant info on nearby Yelp Deals as well, which should help boost sales and give the company more leverage with its local vendors…

Street Fight Daily: 07.01.11

David Hirschman

Street Fight Daily: 07.01.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

It is still not too late for Groupon to get back on track and succeed in China if they can implement the right strategies with focus and speed, writes Helen Wang. Someone has to change the game. (Forbes)…

Ever wonder what Groupon’s all-time, best-selling promotion was? Research conducted by data scientist Paul Butler reveals just that. (Huffington Post)…