Goshi Goes Live

This week saw the debut of Goshi (formerly MapDing), a hyperlocal mobile marketplace incubated by the Chicago-based Exelerate. What’s interesting is that startups are gunning hard for Craigslist turf.

Street Fight Daily: 07.29.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare users in the U.S. and Canada will start to see Groupon’s daily deals in the Explore tab of the application and on Foursquare.com beginning today. Groupon has become Foursquare’s sixth and latest daily deals partner. (Mashable)…

Are targeted local deals services cutting news organizations out of the market that used to keep them afloat, just like Craigslist did to their classifieds? (ReadWriteWeb)…

Why Hyperlocals Are Making Anonymity Obsolete

I don’t ordinarily read anonymous comments, but “patriotmommy” stopped my browsing eyes recently on Patch’s Reston, Va., site. I was reading an upbeat story about graduation at the high school where my two daughters were educated. The article noted that South Lakes High produced a “record number” of International Baccalaureate candidates this year. At the […]

Case Study: Sandwich Shop Uses Location-Based Tools to Advertise Lunch Specials

Lad Dilgard is always looking for new ways to promote his company, The Columbus Sandwich Company in Pickerington, Ohio. One of his favorite new tools for building brand awareness, increasing name recognition and bringing in new customers is SevenLunches, a location-based application that shows users lunch specials that are available nearby. Location-based advertising is still […]

Street Fight Daily: 07.28.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.

Google is trying to keep abreast with Groupon in the mobile e-commerce wars and Tuesday released an update to its Google Shopper for iPhone app that appears to be going straight after the daily deals service mobile location push, Groupon Now. (ReadWriteWeb)…

When Groupon filed IPO documents with the Securities and Exchange Commission in June, its use of certain financial accounting metrics raised eyebrows. Now, regulators are prolonging the company’s pre-IPO review over concerns about the metrics, specifically “gross profit” and “consolidated segment operating income.” (PaidContent)…

Goshi Adds Images and ‘Meetups’ to Create P2P Hyper-Mobile Commerce

MapDing pivots and rebrands as Goshi, which will try to drive hyper-mobile commerce mainstream by connecting buyers and sellers the old-fashioned way: with face to face transactions of goods bought over the air. Will it work?

Street Fight Daily: 07.27.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon has filed for a $10,288,416 offering of equity in connection with its acquisition of Chilean startup Zappedy. However we don’t know if there was cash involved in addition to equity in the Zappedy acquisition so it’s not clear what the final price of the transaction was. (TechCrunch)…

BuyWithMe has announced the launch of their new Android application, which provides merchants with the ability to reach out to mobile consumers with location-based offers. (Daily Deal Media)…

How to Use Flipboard to Create a Killer DIY Hyperlocal Publication in 5 Minutes

For anyone who owns an iPad, it’s no surprise that Flipboard is a breakthrough. The one-year-old application allows you to instantly turn any news site, social feed, or photo stream into a slick, tablet-optimized, ad-free magazine — a pretty neat parlor trick. Apple selected it as their app of the year and Time listed it as one of their top 50 innovations of 2010…

Case Study: Running Deals With a Local Publisher

When Renae Click decided to run a daily deal campaign earlier this year, she knew the publisher she chose would be important. That’s why Click, who owns Tomlinson’s Feed & Pets with her husband Scott, opted to work with a local hyperlocal publisher in Austin rather than a national company.

Street Fight Daily: 07.26.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Goshi, a marketplace that aims to disrupt Craigslist by adding a local and mobile component to buying and selling items in your community, debuted its service in Chicago yesterday. Basically, Goshi’s iPhone app allows you to take a photo of an item you want to sell, describe the item, put a price on it and then post it to the marketplace. (TechCrunch)…

Expect plenty of consolidation in the daily deal industry over next year or two. But that isn’t the only change coming to the business. By this time next year, you may be finding the best daily deals via search and social networks rather than email blasts — and you could be redeeming the deals with a swipe of your credit card. (Paid Content)…

Gilt City’s Richardson: Aiming Offers at the Local Elite

Most online ventures aimed at local markets tend to cast a wide net — targeting content or offers to a wide swath of consumers based solely on their location, and pulling sponsors and advertisers from local merchants. Gilt City, the localized offers arm of Gilt Groupe, has taken another route, targeting only the very wealthiest consumers in a handful of around the country with pricey-and-luxurious member offers and and events (featuring brands that aren’t necessarily local in nature)…

The Hyperlocal Journalist and the Salesperson

“I worry about the future of my profession when I see large segments of the online news industry failing to rigorously test the kinds of revenue models journalism needs to survive,” writes CJR’s Michael Meyer, who runs the News Frontier Database. “Taking our content seriously is a basic requirement, but are we taking ourselves (or even readers) seriously if we’re not wholly committed to monetizing it?”

Street Fight Daily: 07.25.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Conquering “local” remains one of the largest opportunities on the Internet today, and it seems as though Twitter’s unique position has gone largely unnoticed, writes Victor Wong of PaperG. “If Twitter chose to focus more on location, higher user engagement and even monetization would likely follow.” (TechCrunch)…

OpenTable, the restaurant reservation Web site, will offer 30 percent off some dinner reservations through a new partnership with Savored, a start-up that offers daily deals for high-end restaurants. (New York Times/Bits)…

Is TapIn the Future of Hyperlocal?

To be honest, I hate writing about this startup because it was an idea I wanted to pursue myself. But over the past week I’ve been playing with TapIn, a hyperlocal news application created by Silicon Valley software startup Tackable. Available in the iTunes store, TapIn allows users to overlay a variety of pieces of information (deals, news, events) over a local interface. But what I was really interested in, more than anything, was the photo assignment engine behind Tackable.

American Express Gets Into Daily Deals

Who isn’t getting into the daily deals space? That’s becoming a tough question to answer. The latest company to get on the bandwagon in AmEx–and it looks like they have some very intelligent twists on the concept that will help convince customers to spend more.

Street Fight Daily: 07.22.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

We&Co is a new iPhone app that is designed to connect patrons with the people that work at the businesses they visit. The app is designed to let users give thanks to their favorite service professionals. (Mashable)…

With the rise of location-based check-ins, there’s suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. MomentFeed is looking to sort through that data to help marketers better tap into location-based, social networking. (socaltech.com)…

Placecast Launches Self-Serve Mobile Marketing Platform

Placecast, the company that began as a data management partner of Navteq, launched a stripped down version of their real-time location-based marketing tool ShopAlerts this morning. ShopAlerts Self-Service will allow brands, advertisers, and SMBs to create, deliver, and track mobile promotions.

Hyperlocal Scoreboard: Two Close Watchers Total It Up

The Poynter Institute’s Mallary Jean Tenore and Rick Edmonds are must-reads in the digital media world. Their pieces on hyperlocal, while not numerous, have been extensively linked, tweeted and commented on. Tenore came of age in the digital era, while Edmonds entered his first newsroom when the IBM Selectric typewriter was still the standard…

Case Study: Philadelphia Museum Uses Foursquare to Increase Awareness

Spreading the word about summertime events can be difficult for a museum located in the middle of a university district. That’s one reason Philadelphia’s Penn Museum got creative when it came to advertising its music series this year. The museum’s community manager, Josh Lawrence, has started using tools like Foursquare and LivingSocial to promote events that […]

Street Fight Daily: 07.21.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Groupon Inc’s rapid growth has attracted rivals and regulators, a twin threat to the largest online daily deal company as it gets ready for an initial public offering. (Reuters)…

A former LivingSocial sales guy says the industry is setting itself up for an “implosion and a major shakeout.” (Business Insider)…