What for: Buying location-based service and ad network Where
“Local commerce companies like Where are blurring the lines between in-store and online shopping. By giving people hyper-local, relevant retailer information and deals on their mobile phones, we see a huge opportunity for local merchants to reach more buyers, and for consumers to get more choice and value when they shop.” —Amanda Pires, eBay
It’s vision like this that we’re on the lookout for. Where will integrate with PayPal, a natural for facilitating local mobile commerce. In the battle for local merchants, super-simple, turn-key solutions such as this will get a leading spot – as long as they use the right touch to win over their local target base.
What do you think of eBay’s move? Post your view in the comments.
Street Smart Moves is published every Friday. If you have a vote for the single-best deal, assertion, investment or other strategy of the week, let us know by Thursday.
Read more Street Smart Moves here.