White Paper: The $20 Billion Mobile Marketing Opportunity | Street Fight

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The $20 Billion Mobile Marketing Opportunity

White Paper: Hyperlocal Targeting on the Mobile Platform In “The $20 Billion Mobile Marketing Opportunity,” geospatial data analyst and Street Fight Deputy Editor Steven Jacobs evaluates the players and the market opportunity. This 50-page report speaks to both newcomers and aficionados with case studies, expert analysis, and a glossary of terms covering key topics in location targeting:

• Local search • Display advertising • Proprietary location targeting tools • Ad exchanges and real-time bidding

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Street Fight InsightsStreet Fight Insights conducts research and analysis on industry trends in hyperlocal marketing. Drawing on direct experiences of participants in this dynamic ecosystem and data from original and existing sources, its publications deliver the knowledge and best practices required to succeed.
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