10AM PT/ 1PM ET
Did digital kill music, or movies? No! Will it kill retail? No! But those who hope to survive and thrive must take a digital-first approach to driving customers from online to in-store. This webinar provides the essential strategies and insights for online-to-offline success.
Over 60 minutes, hear from and chat with InMarket CMO Cameron Peebles and M.K. Woltz, Media Director at The Integer Group, where Starbucks is a key client. InMarket brings an expertise in providing the technology to capture and convert customers, and The Integer Group works intimately with brands every day.
In this webinar, you’ll get a master class in online-to-offline conversions, with detailed strategies and real-world case studies in three parts: Mapping the Customer Acquisition Funnel, The Elements of Your Campaign, Choosing a Vendor.
What you’ll learn:
- Advanced techniques that help companies who rely on brick and mortar traffic to thrive in a digital-first world
- Agile approaches to modern online-to-offline marketing, including audience segmentation, machine learning and more
- Tactics that can help marketers bridge digital and physical for their in-store customers like predictive algorithms, viewability and attribution