With nearly 9 billion devices connecting to the web today, the malls and main streets where consumers still spend 90% of their expendable income are on the verge of their own data revolution. A world of connected devices — from smartphones and tablets to wi-fi routers and bluetooth beacons — are measuring the comings and goings of buyers and sellers locally, creating a new dataset that businesses and technology companies can use to engage consumers more effectively and sell goods and services more efficiently. (Scroll down to register to attend.)
This webinar will take a look at the impact of big data on brick-and-mortar retail, how local data is transforming the consumer journey, and insights and strategies to reach an always-connected local consumer. Also: If you missed the Local Data Summit in Denver, catch up on coverage and video.
VP/Group Director of Mobile DigitasLBI
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The Commerce Graph
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.
Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.