Zaarly | Street Fight

The Local Sharing Economy Is Here (But Scale Will Prove Difficult)

Patrick Kitano

The Local Sharing Economy Is Here (But Scale Will Prove Difficult)

Every iteration of things that can be shared, from baby clothes to power boats, has been picked through by college students who have been steeped in the gospel of Zuck and turned into a local service set to scale. The problem, however, is that almost every startup gets stuck at city one. The reason? If the sharing requires some sort of physical exchange of goods or services, then it requires the commitment of two people who live close to each other to complete transaction. And they need to find each other even though the just-launched app won’t reach critical mass for a long time…

Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits

The Editors

Street Fight Daily: Google Upgrades Places, PlaceIQ Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Upgrades Its Google Places Dashboard With Google+ Local Integration (Search Engine Land)… SMG to Track How Mobile Ads Lead to In-store Visits (AdAge)… Local.com Launches Premium National-Local Ad Network (Screenwerk)…

6 Marketplace Platforms for Local Buyers

Stephanie Miles

6 Marketplace Platforms for Local Buyers

Limited-time promotions are an effective way to generate immediate customer demand, but what happens once the hype is over and the deal is complete? To counteract their one-and-done reputations and give merchants a way to extend their promotions, a number of hyperlocal companies are developing local marketplace platforms with more opportunities for long-tail marketing…

SXSW: With Pivot, Zaarly’s Focus Shifts to Merchants

Mark Henricks

SXSW: With Pivot, Zaarly’s Focus Shifts to Merchants

Zaarly rolled out its “storefronts” initiative last fall, and soon will completely drop the consumer-generated request model it was founded around to shift entirely to a storefront selling approach. From a hyperlocal marketing perspective, one of the most profound effects of this is the way Zaarly is now counting on sellers to bring in buyers…

More Hyperlocal Investment Content Coming to Street Fight

Laura Rich

More Hyperlocal Investment Content Coming to Street Fight

Over the last six months, our Hyperlocal Investment Report newsletter has aimed to guide investors through this new industry, to give context and insight into the market potential of pre-public companies, and to synthesize activity in the public markets as well as in private placement, venture capital, mergers and acquisitions, private equity and the like. With this issue, we’re moving it from a paid product to delivering this content on our public website for free, to engage in broader discussion around key issues in hyperlocal investing.

Zaarly Expands Local Marketplace With ‘Storefronts’

Steven Jacobs

Zaarly Expands Local Marketplace With ‘Storefronts’

A little less than year after raising $14 million in series A funding and adding HP CEO Meg Whitman to its board, Zaarly has pushed out the next iteration of its local marketplace this morning. Called Storefronts, the product provides verified sellers with curated brand pages, where buyers can browse services, engage with content about the provider, and begin to build relationships with the individuals behind the services…

6 Lead-Generation Tools for Small Businesses

Stephanie Miles

6 Lead-Generation Tools for Small Businesses

Hyperlocal platforms aimed at fulfilling consumer service requests are becoming increasingly attractive to these small business owners, since these platforms generally involve a minimal investment of time or money on the part of the local merchant. Rather than paying upfront for advertisements that may or may not generate actual leads, business owners can sit back and wait for leads to come to them…

Local Quotables: Mason, Sheetz, Evans and more

Isa Jones

Local Quotables: Mason, Sheetz, Evans and more

The best words about and around the hyperlocal industry.

Andrew Mason realizes Groupon has fallen short with its social media presence; Ashley Sheetz from Gamestop explains why she backed out of Facebook’s failing virtual market; Perry Evans discusses the changing relationship between local businesses and consumers; and more.