YP | Street Fight

Dead Fingers Still Walking?

Andrew Shotland

Dead Fingers Still Walking?

While Google and Facebook may have a lock on consumers and big advertisers, in no way do they have a lock on SMB advertisers. If Dex Media/YP can provide a better experience for its advertisers, it’s got a real shot at keeping those fingers walking well into the future.

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

Joseph Zappa

Street Fight Daily: Uber Embraces Reform as CEO Takes Leave, B2Cs Struggle with MarTech Integration

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Embraces Major Reforms as CEO Takes Leave… Melding Marketing and Ad Tech a Challenge for B2C Companies… Gen Z Is Not Mobile First; It’s Mobile Only..

Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions

Joseph Zappa

Street Fight Daily: Alexa Now Sets Up 2-Hour Deliveries, Walmart to Make More E-Commerce Acquisitions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Extends Alexa’s Voice Shopping Smarts to Include 2-Hour Prime Now Deliveries… Walmart E-Commerce CEO Marc Lore Says the Company Will Make More Acquisitions… Yext Hits $124 Million in Revenues in 2016-2017…

Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital

Joseph Zappa

Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Shares Surge 44% in Market Debut… Small Businesses Shift Marketing Spend to Digital… For Quartz, Bots Are a Chance to Build a New Path for Interacting with News…

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

David Hirschman

YP CEO: Tech Companies Have Required ‘More of Our Clients Than We Need To’

In August, YP announced that former Cox Automotive Media Solutions Group President Jared Rowe would take the company’s helm as CEO. Street Fight recently caught up with Rowe to talk about how he’s found the first few months on the job, how he thinks local is evolving, and when he thinks the last print Yellow Pages will eventually be printed.

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

Joseph Zappa

Street Fight Daily: Google Beefs Up Data on Foot Traffic, Consumers Plan Holiday Shopping Online

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Adds Store Visits Data to AdWords Distance and Location Reports… Consumers Turn to the Web to Plan Out Black Friday Shopping… Brick-and-Mortar Retailers Can Take Back the Holiday Momentum…

How Should SMBs Track ROI From Local Search?

Stephanie Miles

How Should SMBs Track ROI From Local Search?

It’s likely that many local merchants misunderstand the importance of using tracking metrics to inform their marketing practices, or they feel overwhelmed at the thought of adding yet another task to their overcrowded plates. To find out how these business owners could be doing a better job of tracking local search metrics, we asked top experts in the field.

Street Fight Daily: Kalanick Calls Self-Driving Tech Race ‘Existential,’ Facebook Ramps Up E-Commerce

Joseph Zappa

Street Fight Daily: Kalanick Calls Self-Driving Tech Race ‘Existential,’ Facebook Ramps Up E-Commerce

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kalanick Says Uber Has 40 Million Monthly Riders Paying $50/Month, Calls Self-Driving Tech Race ‘Existential’… How Location Data Influences Consumer Buying Decisions… Any Business on Facebook Can Now Sell Goods Right From Its Page…

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

The Editors

Street Fight Daily: Foursquare Debuts Attribution Dashboard, MyTaxi Merges with Hailo

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare Debuts a Dashboard for its Foot Traffic Measurement System… MyTaxi Reportedly to Merge with Hailo in Bid to Compete with Uber… Verizon-Yahoo Deal is the Best Possible Outcome for Consumers and Marketers…