Street Fight Daily: Uber Redesigns App to Facilitate Location-Sharing, Yext Launches Developer Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Redesigns App to Streamline Ride Ordering, Facilitate Location-Sharing… Yext Launches a Developer Platform for Its Location Database Technology… Facebook Shares Sink as Company Announces Ad Revenue Growth Likely to Slow…
Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous
With the new integration, clients of Yext’s Location Cloud for listings and local site management can let their customers book an Uber ride to their store from a local website, app, or email campaign via a “Ride with Uber” button. Once the customer catches a ride, the business can show an offer or other information to the rider.
LBMA Podcast: Qualia + Ninth Decimal, Zagat, Euclid Analytics, and Yext
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Beco battery free beacons, Localytics +DoubleClick, New York & Company + Shopkick, MobileXCo + GreenP, Redbox + 7Eleven, RoamingAround, and Gravy.
Street Fight Daily: Brands See Success with Kik Chatbots, Facebook Demotes Clickbait
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages… On Track to Bring in $850,000 This Year, Charlotte Agenda Says Its Model Works… Jet.com Has Been Trying to Beat Amazon at the Wrong Game,,,
Street Fight Daily: Attribution Tech’s Star Is Rising, Mall Operator Enlists Local Startups
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… What Yext’s Snapchat Integration Means for Brick-and-Mortar Biz… Attribution is Becoming More of a Priority for Marketers… Giant Mall Company Enlists 10 Tech Startups to Drive Brick-and-Mortar Business…
Street Fight Daily: Google Experiments With Local Services Concierge, Yext Reports 48% Revenue Growth
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yext Sees $88.8 Million Revenue, 48% Growth for Location Data (TechCrunch)… Don’t Call a Plumber — Call (or Text) Google Concierge (Blumenthal’s)… Yahoo Labors to Carry On With Core Business While Exploring Sale (New York Times)…
Yext Integrates Google Into PowerListings, Extends Real-Time Updates for Both SMBs and Enterprise
Yext today announced a new integration with Google that will allow the company to offer real-time updates to all of its customers across Google’s suite of listings products. The integration eliminates manual submission, and allows all of the Yext’s customers to adjust how information is displayed on Google in real time.
Street Fight Daily: Facebook Puts Focus on Pages for SMBs, Smartphone Purchases Set to Surge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs (Street Fight)… Print’s Dead — But So Is Digital (USA Today)… Most Digital Buyers Will Make Purchases via Smartphone by 2017 (eMarketer)…