World Wide Web Consortium | Street Fight

FTC Pushes ‘Do Not Track’ for Consumer Privacy

Brian Dengler

FTC Pushes ‘Do Not Track’ for Consumer Privacy

The Federal Trade Commission this morning released its final Commission Privacy Report, emphasizing the need for a “do not track” mechanism to protect consumers from unauthorized collection of their personal information and more laws to protect consumer privacy. The report will give hyperlocal advertisers, publishers, and location-based services some insight on the direction policymakers will take in 2012 regarding consumer privacy…