Wisely | Street Fight

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Stephanie Miles

5 Tools Local Merchants Can Use to Segment In-Store Visitors

Loyal customers are incredibly valuable to local merchants. A new class of hyperlocal platforms is helping small business owners pinpoint and engage with repeat visitors using a combination of in-store beacons, geo-location tools, and customer segmentation technology. Here are five platforms that enable merchants to track visit frequency and send highly targeted promotions to maximize sales among their most valuable customers.

6 Reasons Why Beacon Programs Fail

Stephanie Miles

6 Reasons Why Beacon Programs Fail

Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.