'wichcraft | Street Fight

Case Study: New Loyalty Program Connects ’Wichcraft With Customers

Stephanie Miles

Case Study: New Loyalty Program Connects ’Wichcraft With Customers

After years of using paper punch cards to promote loyalty at its 16 locations, ’Wichcraft is going digital with a mobile loyalty program. By tying customer phone numbers to ‘Wichcraft’s POS system, director of marketing Ellen Kim hopes to send targeted promotions based on individual purchase histories and build more intimate relationships with the most frequent customers…