west seattle blog | Street Fight

Why Hyperlocal Is Naturally Suited for Investigative Reporting

Terry Heaton

Why Hyperlocal Is Naturally Suited for Investigative Reporting

A new study by local media research/consulting firm AR&D and Investigative Reporters and Editors (IRE) reveals that investigative reporting is a big draw for consumers when it comes to media choice. Sixty-two precent said it was reason enough to follow a particular news organization, and it ranked only behind weather (54% preference) in terms of interest — and that interest is growing. Investigative reporting is plain old reporting. Period. And it begins with getting off the lazy and easy commodity news bandwagon and growing a reportorial spine…

7 Strategies for Generating Localized News Stories

Stephanie Miles

7 Strategies for Generating Localized News Stories

Appealing to a hyperlocal audience means going beyond repackaged press releases and community events listings to uncover truly newsworthy stories happening in individual neighborhoods. We consulted with experts from some of the country’s top hyperlocal publications to round up the best strategies for developing localized story ideas on a regular basis. Here are their best tips…

How Hyperlocals Can Build Community and Source Stories With Meal Meetups

Alex Salkever

How Hyperlocals Can Build Community and Source Stories With Meal Meetups

Having watched the successful construction of communities brick-by-brick in politics, in meals, and in high-tech around topics of interest, I know that the power of simply sitting down with a small group to learn their views can result in powerful changes and truly viral sharing of genuine user generated content of the highest quality…

5 Ways Hyperlocal News Sites Can Use Social Media to Drive Engagement

Isa Jones

5 Ways Hyperlocal News Sites Can Use Social Media to Drive Engagement

Social media is a powerful and necessary tool for hyperlocal publications to engage with their readers and promote their work. In small communities, it can be a vital conduit to reach local people, build traffic, and provide value for advertisers. Here are five tips from hyperlocal publishers on how to increase a site’s social media presence…

In Hyperlocal News, Mom-and-Pop Shops Will Win

Alex Salkever

In Hyperlocal News, Mom-and-Pop Shops Will Win

Economies of scale do not apply in hyperlocal news. Rather than going up with scale, CPMs not only go down—they disappear. If Gap buys an ad across a network of hyperlocal sites, the CPM will likely be lower than if a local store advertises, because the Gap can buy that region from any number of sources. Conversely, the corner grocer will pay a comparatively premium CPM when they know for sure their ads show up in the right place.

WSB’s Tracy Record: You Can’t Do Hyperlocal on a Template

David Hirschman

WSB’s Tracy Record: You Can’t Do Hyperlocal on a Template

When West Seattle Blog launched, the site didn’t carry any ads — not even Google Adsense ads which co-founder Tracy Record thought were “ugly and cluttery.” At the time, the site was more of a passion project than a business. But when they finally got advertising two years later, Record says it didn’t take very long before she and her partner were turning a profit: “It was rather rapid in terms of people embracing us and we were in the black in the first year.” …