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How to Keep Customers Loyal in 2017

Stephanie Miles

How to Keep Customers Loyal in 2017

Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. So what’s the secret to keeping customers loyal in 2017? To find out, we went directly to the experts and asked what trends they’re seeing within the local merchant community.

6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Stephanie Miles

6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

Consumers are expected to spend $630.5 billion this holiday shopping season. Local merchants are fighting tooth and nail to take back a larger share of that revenue from their ecommerce competitors. Here’s what industry leaders said about the types of incentives that work best for encouraging shoppers to make holiday purchases at local retail businesses instead of big-box stores or ecommerce sites.

8 Strategies for Promoting Small Business Loyalty Programs

Stephanie Miles

8 Strategies for Promoting Small Business Loyalty Programs

While big businesses have long managed customer loyalty programs with ease, the same can’t always be said for their small business counterparts. To find out how small business owners should launch their loyalty programs and encourage continued engagement, we spoke to eight experts in the field and asked what merchants need to do to get their programs off the ground…