Weather Company | Street Fight

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

Joseph Zappa

Street Fight Daily: Lyft’s Impact on Hyperlocal Commerce, Facebook’s Ad-Counting Troubles Persist

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Touts Its Benefits for Hyperlocal Commerce… Facebook Reports New Issues with Ad-Counting Tools… In Smart Home Race, Microsoft, Google, Amazon Vie to Be ‘Hub of Everything You Do Online’ …

Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests

Joseph Zappa

Street Fight Daily: Labor Ruling Threatens Uber’s Contractor Model, Geofeedia Used to Monitor Protests

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Drivers Ruled Eligible for Jobless Payments in New York State… Geofeedia is Just the Tip of the Iceberg: The Era of Social Surveillance… BuzzFeed’s Head of Commerce Talks About Shop, Part of Media Company’s E-Commerce Efforts…

What It Takes for Legacy Media Companies to Innovate and Thrive

Annie Melton

What It Takes for Legacy Media Companies to Innovate and Thrive

As the media industry spins further away from the long-established familiarity of print models, its companies — large and small, old and new, hyperlocal and international — are hurrying to implement a plan for sustainability. Three organizations with creative solutions spoke on a panel at Street Fight’s LOCALCON in London last week about their strategies.

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

Annie Melton

Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

“We’re starting to have conversations about how we can take data and predict consumer behavior based on weather conditions,” says the Weather Company’s EMEA chief Ross Webster. “We’re not just looking at the weather as absolute … It’s much more about the different layers of weather data.”

Street Fight Daily: Google’s New Tool for SMBs, Facebook Opens Up to Branded Content

The Editors

Street Fight Daily: Google’s New Tool for SMBs, Facebook Opens Up to Branded Content

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Year After ‘Mobilegeddon,’ Google Plans to Release a New Tool for Small Businesses (Business Insider)… Facebook Opens the Door to Branded Content from Top Publishers (Digiday)… Daily Mail Parent in Talks with Private Equity for Yahoo Bid (Reuters)…