LBMA Vidcast: PayPal to Acquire Honey; Apple Teams with PlayNetwork

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On this week’s Location-Based Marketing Association podcast: Mobivity launching omnichannel offer platform with Subway, Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco’s One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions.

#SFSNYC: How Local Tech Companies Can Reach Scale in the SMB Ecosystem

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Creating new technology for the SMB space is one thing; trying to achieve any sort of scale is something entirely different. Companies either need to bring on a large sales force to go door to door or they need to partner with one of the much larger companies in the space.

LBMA Podcast: Bringing Big Data Down to the Moment

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Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash…

Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more

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More folks on the move: PaperG hires Brooke Frederick away from Bizo; Weather Channel poaches from Digital Broadcasting Group; SoundCloud brings on a Nokia executive and the job openings abound, including a plum sales position at Street Fight. Also: good opportunities for product managers and sales execs at Groupon, AOL, Oracle, Signpost and more. Plus: juicy insider tips on who’s looking to make the jump!…

With New Self-Serve Product, Weather Channel Eyes SMB Spend

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Late last week the company began piloting a new self-serve interface in a move to open its advertising platform to small and medium-sized business — a new market for the company. Built on top of PaperG’s white-label interface, the product is still in its early days…

Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis

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Eric Hadley, the Weather Channel’s senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local-national tension in weather coverage and information, the secrets behind Weather Channel’s success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled “Using Location to Monetize Mobile Inventory.”