Waze | Street Fight

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

Joao-Pierre Ruth

#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy

In regard to guidelines pertaining to the ethical use of location data, Mark Risis, head of global data partnerships at IBM Watson, offered the following maxim: “Don’t do creepy stuff.” Risis as well as panelists from Zocdoc and Waze addressed the topic of location-based marketing and ethics in a panel at Street Fight Summit Wednesday.

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

Joseph Zappa

Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

Joseph Zappa

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Launches Ad Program to Connect Drivers & Small Businesses… Kohl’s CEO Says Company Is Doubling Down on Its Deal with the Devil… Snapchat Is Building the Same Kind of Data API That Got Facebook in Trouble…

LBMA Podcast: GroundTruth, SOCi, Uber, Walmart

Asif Khan

LBMA Podcast: GroundTruth, SOCi, Uber, Walmart

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Walmart acquires Spatialand, Indola, Quebec City Magic Festival, and Coke.

Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools

Joseph Zappa

Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

Joseph Zappa

Street Fight Daily: Uber Fires Self-Driving Car Architect, Google Tests Personalized Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Fires Former Google Engineer at Heart of Self-Driving Dispute… Google Tests Personalized Search, Likely a Future Ad Targeting Weapon… How to Differentiate Among the Many Marketing Automation Companies…

Street Fight Daily: Amazon Expands Into Grocery, Waze and Dunkin’ Donuts Partner on Order-Ahead

Joseph Zappa

Street Fight Daily: Amazon Expands Into Grocery, Waze and Dunkin’ Donuts Partner on Order-Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Grocery Pickup Stores in Seattle… Dunkin’ Donuts Links Order-Ahead, Loyalty to Waze App… There’s a Disconnect in Connecting Marketing Tech Tools…

Street Fight: Amazon Responds to Walmart’s Shipping Challenge, Mobile Engagement Drops in Q4

Joseph Zappa

Street Fight: Amazon Responds to Walmart’s Shipping Challenge, Mobile Engagement Drops in Q4

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Strikes Back at Walmart’s Free 2-Day Shipping Offer… Mobile Engagement Sees Unprecedented Drop in Q4 2016… Why Facebook and Snapchat Are Spinning Off Mobile Incubators…

Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path

Joseph Zappa

Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model… Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field… Millenial Holiday Shoppers Did Their Research Online Before Buying In-Store…

Street Fight Daily: Majority of Consumers Will Pay for Same-Day Delivery, Google Expands Waze

Joseph Zappa

Street Fight Daily: Majority of Consumers Will Pay for Same-Day Delivery, Google Expands Waze

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Most U.S. Digital Buyers Would Pay for Same-Day Delivery — If They Need It… Google Quietly Expands Ride-Sharing Service… Chute Launches Service for Brands to Find and Manage Influencers…