Walgreens | Street Fight

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

Joseph Zappa

Street Fight Daily: Keeping Up With Mobile Shoppers, Google’s Mobile-First Index

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook, In Cross Hairs After Election, Is Said to Question Its Influence… FAQ: All About Google’s Mobile-First Index… How Walgreens’ App Update Will Leverage Beacons to Improve the In-Store Experience…

LBMA Podcast: Starship Technologies Planning Fleet of Delivery Robots, MediaSignage Geotargets Moving Cars

Asif Khan

LBMA Podcast: Starship Technologies Planning Fleet of Delivery Robots, MediaSignage Geotargets Moving Cars

On the show: Starship Technologies is planning a fleet of delivery robots; MediaSignage geotargets moving vehicles; LISNR raises $10 million; Amazon kills Amazon Local and Amazon Register. Plus, member news from Facebook; Walgreens; Apple; Google; SweetIQ; what3words + ESRI.

Street Fight Daily: Postmates Acquires Local Discovery Startup Sosh, Facebook’s New SMB Ad Products

The Editors

Street Fight Daily: Postmates Acquires Local Discovery Startup Sosh, Facebook’s New SMB Ad Products

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Postmates Is Buying Sosh, a Service for Discovering Local Activities (Fortune)… Facebook’s New Tools Let Merchants Tailor Ads for Nearby Consumers (Adweek)… How Handy’s Founder Oisin Hanrahan Is Scaling His Startup into an On-Demand Powerhouse (The Next Web)…

Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains

April Nowicki

Sponsored Content: Hyperlocal Strategy Updates Needed for Two National Drug Store Chains

This month’s Brand Battle, in conjunction with Brandify, compares the local digital marketing footprint of two of the country’s largest pharmacy chains: CVS and Walgreens. The contest was close on several counts, but Walgreens emerged as the winner, edging CVS in five of the six categories evaluated.

Street Fight Daily: Amazon Gets Creative with Delivery, Dissecting Starbucks’ Mobile Success

The Editors

Street Fight Daily: Amazon Gets Creative with Delivery, Dissecting Starbucks’ Mobile Success

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Tested Package Delivery by Newspaper Trucks (Wall Street Journal)… Why Starbucks’ Order and Pay Is More Than Milk Froth (TechCrunch)… IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent (Search Engine Land)…

LBMA Podcast: Walmart’s Simple Text Shopping Assistant, Walgreens Rewards Activity Tracking

Asif Khan

LBMA Podcast: Walmart’s Simple Text Shopping Assistant, Walgreens Rewards Activity Tracking

On the show: Walmart’s Simple Text shopping assistant; Walgreens rewards customers for activity tracking; ordering pizza from the street courtesy of JCDeaux; LOCALīz from Bulzi; Droneports in Rwanda; Sunshine crowdsourced weather app; your opinion pays at Portland’s SamplingLab; using digital solutions to enhance the customer experience. Plus, news from RevTrax; Salvation Army; and eyeQ.

Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

The Editors

Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber-Style Surge Pricing May Catch on with Retailers (Forbes)… Why Walgreens Is Partnering with Postmates and Betting Big on Mobile (LinkedIn Pulse)… Kroger Tests ‘Smart Shelf’ Technology (Indianapolis Star)…

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

The Editors

Street Fight Daily: Postmates’ Walgreens Partnership, Twitter and Square’s Election Collab

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… You Can Now Get Your Prescriptions Delivered to You Within an Hour from Walgreens (Business Insider)… Twitter Courts U.S. Presidential Campaigns with New Donations Service (Wall Street Journal)… Why Ad Blocking Is Good News for Almost Everyone (Ad Age)…

Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy

The Editors

Street Fight Daily: Google Maps Chief Replaced, Walgreens’ Mobile Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One of Google’s Most Influential Execs Was Replaced as the Head of Google Maps and is Biding his Time (Business Insider)… Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million (TechCrunch)… Once Left For Dead, is Foursquare Coming Back? (San Francisco Business Times)…

Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine

Steven Jacobs

Street Fight Daily: YP Buys Sense Networks, Taskrabbit Delivers Cold Medicine

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.YP, a Mobile Search Firm, Buys Sense Networks (New York Times)… Walgreens Taps TaskRabbit to Deliver Cold Medicine to Shut-Ins (Mashable)… Facebook WiFi Comes to Some Netgear Routers, Allowing Small Businesses to Offer Free WiFi access (The Next Web)…

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

Rob Reed

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…

Mobile-Local Shopping Comes Into Focus

Mike Boland

Mobile-Local Shopping Comes Into Focus

Customers are getting poached right under retailers’ noses by Amazon and the rest of the showrooming brigade. So what are retailers doing to combat these challenges as we enter the biggest shopping season in the biggest year of local retail transformation since the invention of the department store? The results so far are mixed…