VR | Street Fight

Who’s Using Local AR? And How Often?

Mike Boland

Who’s Using Local AR? And How Often?

According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb. 

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

Joseph Zappa

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…

The ABC’s of AR: Always Be Closing

Mike Boland

The ABC’s of AR: Always Be Closing

In these early days of augmented reality (AR), we’re learning a lot about consumer behavior and preferences — the same learning curve defined the early days of smartphone apps. One lesson so far is that consumer AR use cases will be fairly limited. It’s not a silver bullet and it’s not for everyone.

Where Will VR Fit Into Local Advertising?

Mike Boland

Where Will VR Fit Into Local Advertising?

How will advertising play out in (admittedly nascent) VR, especially in local? We’ll likely see the same early and ongoing misfires, such as banner ads. Or, as in video experiences, we’ll likely see a fair share of legacy formats — like pre-roll ads — ham-handedly shoehorned into VR.

Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

Annie Melton

Retale CEO Touts ‘Tremendous Potential’ of Virtual Reality for Shopping

Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.