Vistar Media | Street Fight

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

Joseph Zappa

Street Fight Daily: Self-Service DSPs for SMBs, Local Media As Alternative to Ads on Facebook?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Tech Abandoned the SMB Market… Amazon Prime Wardrobe Launches to All U.S. Prime Members… As Brands Look Closer, Is Local News the Tortoise and Facebook the Hare?…

Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects

The Editors

Street Fight Daily: Carmakers Rethink Dashboards, GrubHub’s Growth Prospects

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Carmakers Take a Hint From Tablets (New York Times)… GrubHub Positioned For Gains, Growth And Even An Uber Partnership, Analyst Says (Forbes)… How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Ad Exchanger)…

LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest

Asif Khan

LBMA Podcast: Interviews With Aisle411, GameStop, and Mapquest

On the show: Our wrap from RetailLoco in Chicago, plus top stories of the week — including Vistar Media’s cross-screen ad platform; John Lewis testing the Oculus Rift; The Bluesmart suitcase; AboutPlace going into beta; Whirlpool partnering with Gigwalk; and Prizm’s contextual music device…

Is the U.K. Moving Ahead of the U.S. in Location Targeting?

Jeremy Ozen

Is the U.K. Moving Ahead of the U.S. in Location Targeting?

If the American Revolution were fought based on technological powerhouses alone, we’d win in a heartbeat. Yet some advertisers in the U.K. are pulling off the sorts of campaigns that we only dream of here. It’s easy to chalk that up to the comparatively small size of the market, but that’s selling ourselves short. There’s no good reason that we can’t roll out the same location-based ad tech that has proven so successful in the U.K…

Reconsidering Location for On-the-Go Consumers

Jeremy Ozen

Reconsidering Location for On-the-Go Consumers

Out-of-home works because it is exactly what its name implies. That’s a powerful advantage. But with great power comes great responsibility. And in order to capitalize on this advantage, we need to re-think our approach. Once we start regarding out-of-home as a behavior (specifically, of consumers on-the-go) instead of just a set of location-specific screens, our success is almost guaranteed…

Street Fight Daily: Yodle Plans IPO, Uber Tests Courier Service

The Editors

Street Fight Daily: Yodle Plans IPO, Uber Tests Courier Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyOnline Advertising Company Yodle Planning IPO This Year (Wall Street Journal)… Uber Expands Into Courier Service With Manhattan-Only Pilot (Bloomberg Businessweek)… Facebook Wants to Turn 25 Million Small Businesses Into Advertisers (AdAge)…