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Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

Stephanie Miles

Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

What does it mean to run a local business without a local storefront? For Melissa Brogan, owner of The Bug & The Bear Bakeshoppe, it means having to use highly-targeted online marketing strategies to let people know she’s open for business, without getting the marketing benefits that come from having signage on the front of a physical storefront.

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

Joseph Zappa

Street Fight Daily: Foursquare and Nielsen Team Up on Attribution, Moz Local Partners with Yelp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare, Nielsen Team Up to Map Digital Ads to In-Store Visits… Moz Local Offers New Capabilities in Partnership with Yelp… Facebook’s Latest Measurement Error Irks Marketers…

Vistaprint Launches Platform to Connect Online and Offline Marketing

Stephanie Miles

Vistaprint Launches Platform to Connect Online and Offline Marketing

Vistaprint is expanding beyond its roots as a provider of custom printed products today, with a new suite of digital marketing tools for “micro” business owners. The company’s redesigned website building platform will include tools for social media marketing, local listings, email marketing, and business email, along with design services.

Street Fight Daily: Consumers Slow to Embrace E-Grocery, Location-Based Marketing Drives Foot Traffic

Joseph Zappa

Street Fight Daily: Consumers Slow to Embrace E-Grocery, Location-Based Marketing Drives Foot Traffic

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Local Market — Packaged Food and Household Goods — Resistant to E-Commerce… Location-Based Marketing Boosts Store Visits… Gordon Borrell on Why Facebook is Killing It in Local Advertising…

7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

Stephanie Miles

7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

Small business owners have the tendency to shy away from advanced technologies like predictive intelligence, however experts in the field say that’s a mistake, and many of today’s platforms can be implemented by merchants on Main Street. Here are seven ways that small businesses can get in on the action and start using predictive intelligence tools today.

Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing

Stephanie Miles

Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing

Massage therapist Lisa Bedoya knew there had to be a better way to schedule client appoints than via email or phone. Since turning to Full Slate late last year, Bedoya has noticed an increase in repeat clients. She attributes this boost in business to the ease with which clients can now make appointments online, as well as the email newsletters and special coupons she sends out…