Soon, graphical overlays to the physical world will amplify everything from retail shopping (store navigation and product info), to finding a restaurant (ratings & reviews) to buying a home (values & specs). Utility will lead; marketing departments and jargon police can follow.
With the rise of Oculus and a host of other new companies, there has been lots of talk this year about the potential local and retail implications for virtual reality and augmented reality. At Street Fight Summit West in San Francisco earlier this month, a panel examined how brands and retailers see the VR/AR opportunity.
Most beacon scenarios require users to jump through a set of compatibility hoops. But Google has been quietly working on an antidote: The physical web. To sidestep some of the opt-in friction, it positions the browser as the beacon interface and it transmits beacon content using URLs.
Retale, a mobile app that brings local circulars to consumers, is jumping right in to VR/AR, launching what it calls “the world’s first virtual reality location-based shopping companion.” Street Fight recently caught up with Retale CEO Christian Gaiser to discuss why the company is betting this technology will become a vital channel for future shoppers.
With each passing tech revolution, response time diminishes while opportunity cost grows. Local media companies that were late to the consumer internet or the smartphone revolution already know this pain. With VR and AR, local startups will be more agile to experiment than larger incumbents.
Facebook is known universally for its social networking features, but the company has quietly but consistently been rolling out a set of tools to make it the go-to platform for SMBs. From social buy buttons, call functionality, and Pages to messaging and free beacons, Facebook is staking its claim to online, offline, and online-to-offline marketing and commerce for SMBs.
On the show: Didi Kuaidi raises $3B, rebrands, and invests in Lyft; CartoDB raises $23m; Toshiba moves into wearables; “Drive Smart” in New York and get rewarded; Refugees Welcome helps find homes for refugees; new research from Zebra. Plus, news from Estimote, BP, Auntie Anne’s and Postmates, Marriott, and Proxama and Ubiquitous.