viewability | Street Fight

Placed Analysis Uncovers Location Data Biases

Stephanie Miles

Placed Analysis Uncovers Location Data Biases

According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach nearly $30 billion by 2020. Placed’s analysis found that just 1% of locations are accurate enough to identify a store visit.

6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

Stephanie Miles

6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Here are six examples of tools that major brands are using right now to keep their ads off of disreputable sites.

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Tom Grubisich

Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. The digital platforms of local newspapers serve up billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, Street Fight spoke with Tobias Bennett, the Local Media Consortium’s advertising expert.

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

The Editors

Street Fight Daily: Uber Seeks to Raise Another $1B, Is Amazon Building Its Own Shipping Network?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Said to Plan Another $1 Billion in Fundraising (New York Times)… Amazon May Be Building a Team That Will Help It Replace FedEx and UPS (Business Insider)… Mobile Payments Will Triple in the U.S. in 2016 (eMarketer)…