video&podcasts | Street Fight

News & Analysis

PODCAST: This Week in Location-Based Marketing: Evi, LocalBeat, Shopcastr

February 3, 2012April 25, 2018 by Asif Khan

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Hosts Rob Woodbridge and Asif Khan look at the latest SIRI competitor, Evi, the location tool LocalBeat in India, Groupon’s kiosk play, a great example of relevant and smart location-based mobile marketing by the First TransPennine Express, and Matt O’Leary from Shopcastr.

News & Analysis

PODCAST: This Week in Location-Based Marketing — Groupon, Roamler

January 20, 2012April 25, 2018 by Asif Khan

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In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.

News & Analysis

PODCAST: This Week in Location-Based Marketing — Maponics, Geofencing

January 13, 2012April 25, 2018 by Asif Khan

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Hosts Rob Woodbridge and Asif Khan heap affection on Soundtracking, debate the merits of a one-off event-based app (for the Chick-fil-a Bowl), and talk geofencing with Maponics CEO Darrin Clement.

News & Analysis

PODCAST: This Week in Location-Based Marketing — Zaarly’s Eric Koester, Layar & BrightKite

January 3, 2012April 25, 2018 by Asif Khan

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In this episode, hosts Rob Woodbridge and Asif Khan discuss BrightKite’s demise, Layar’s enhanced yellow sticky pad, Hallmark’s move to feature Billy Ray Cyrus via QR code. Plus a special interview with Zaarly’s Eric Koester…

News & Analysis

PODCAST: This Week in Location-Based Marketing — LocalMind CEO, PayPal & More

December 23, 2011December 23, 2011 by Asif Khan

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In this episode, hosts Rob Woodbridge and Asif Khan discuss PayPal getting into the mobile coupon market, TelNav diving into mobile-browser-based GPS, KLM’s social seating experiment and Lenny Rachitsky of LocalMind…

News & Analysis

PODCAST: This Week in Location-Based Marketing — Fondu CEO & More

December 16, 2011December 14, 2011 by Asif Khan

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In this episode, hosts Rob Woodbridge and Asif Khan discuss Home Depot’s campaign with Pandora, Rogers entering the daily deals business in Canada, MojoStreet, and Schemer. This week’s special guest is Gauri Manglik, CEO of Fondu…